Your skin will change as you journey through the decades, ergo so too should your skincare routine, shifting to align with meeting its ever-changing needs. Skincare as we age is not about holding back the sands of time but should rather be focused on protecting the skin’s natural moisture barrier; replenishing diminishing levels of proteins such as collagen and elastin; tackling pigmentation; and limiting environmental damage for healthy skin that glows – regardless of age.

In our twenties, our skin is at its peak in terms of skin turnover, producing an abundance of collagen and elastin for peachy skin that bounces back with minimal TLC required. That period of our lives should, then, be about prevention and instilling healthy skin habits for the decades to come. As we move into our thirties, fine lines begin to appear, and the first signs of sun damage may become visible. In our forties, the skin's firmness and elasticity are tested, leading to a loss of density and the emergence of more pronounced wrinkles. And, as our fifties approach, our skin faces a new set of challenges, with collagen production waning and a need for intense hydration and repair as natural moisture levels drop.

Here we present a tailored guide to the essential ingredients for each decade, plus our pick of products for each age group to help you maintain healthy, resilient, glowing skin.

In Your Twenties

Focus on preventive skincare to preserve your skin's natural vitality. Essential ingredients include:


Sunscreen is your best friend. Make it an everyday part of your skincare routine now so that it becomes a life-long habit. Starting early will protect your skin from UV damage and premature ageing.

Vitamin C

A powerful antioxidant that helps fight skin-damaging free radicals and promotes collagen production as well as brightening dull skin, which is particularly great if you are burning the candle at both ends.

Hyaluronic Acid

Hydration is key. This ingredient keeps your skin plump, dewy and moisturised.


In Your Thirties

As you transition into your thirties you may notice the first signs of ageing starting to appear. Combat early fine lines and uneven skin tone with:


To reduce the appearance of wrinkles and help with cell turnover which begins to decline as we age.


This multitasking hero ingredient evens out skin tone, reduces redness and minimises pores.


Promotes collagen production, firming your skin and smoothing out wrinkles.


In Your Forties

It’s time to step up the game and perhaps introduce targeted skincare to tackle any changes in skin texture and tone through the perimenopause, such as skin dryness and dullness. Look out for:

Glycolic Acid

An exfoliant that brightens the skin, evens out texture, and diminishes age spots.


These lipids strengthen your skin's barrier, retaining moisture and firmness.

Coenzyme Q10

Boosts cell turnover, reducing the appearance of wrinkles and loss of firmness.


In Your Fifties

Now is the moment to embrace richer textures and ingredients that nurture mature skin to firm, hydrate and deeply nourish. Look out for these ingredients.

Hyaluronic Acid With Low Molecular Weight

Penetrates deeper into the skin for intense hydration.

Plant Oils Such As Argan, Rosehip and Marula

These nourish and provide essential fatty acids for a plump complexion.


A natural alternative to retinol, it smooths wrinkles and fine lines without the irritation.


By Lydia Mansi
November 2023