Orveda
Luxury, science and sustainability meet in Orveda’s high-performance skincare. Founded by beauty industry veteran Sue Y. Nabi, the brand focuses on skin health from the inside out, with formulas powered by biofermentation and prebiotics to strengthen the skin barrier, boost radiance and support a youthful glow.
The Guide Pick: Orveda – The Vital Sap, £165
A multi-award-winning toning essence, The Vital Sap floods skin with moisture, promoting luminosity and reinforcing your skin barrier so serums and moisturisers feel more effective. Use it post-cleanse to plump, smooth and awaken dull complexions.
Anua
K-beauty minimalism at its finest, Anua is known for gentle yet effective formulas that calm, hydrate and rebalance even the most sensitive complexions. Its viral Heartleaf range has earned cult status for soothing stressed skin and reducing redness – without overcomplicating your routine.
The Guide Pick: Anua – 7-Rice Ceramide Hydrating Barrier Serum 50ml, £24
A comforting barrier serum powered by seven rice extracts and ceramides that deeply hydrate and fortify sensitive or compromised skin. Think rich nourishment with a silky texture that doesn’t overwhelm.
Who is Elijah
This Australian indie fragrance house creates genderless scents designed to feel as effortless as they are intriguing. Think stripped-back bottles, contemporary blends and mood-driven compositions that tell a story – each one evolving beautifully on the skin.
The Guide Pick: Who is Elijah – Discovery Set 12, £40
Explore the bold, persona-driven world of Who is Elijah with this discovery set: 12 mini fragrances designed to evolve on your skin and suit every mood. It’s the perfect way to sample this indie scent house without committing to a full bottle… yet.
Ere Perez
A pioneer in clean, plant-based beauty, Ere Perez blends natural ingredients with high-performance formulas. From nourishing skin tints to vibrant, botanical-infused pigments, this Australian brand champions a pared-back approach to make-up that still delivers a polished, luminous finish.
The Guide Pick: Ere Perez – Oat Milk Foundation 30ml, £41
A buildable, dewy foundation that blends effortlessly, this formula nourishes with oat milk, peach extract and vitamin?E while beautifully letting your natural glow shine through. Lightweight and calming, it’s ideal for sensitive skin in need of a flawless finish.
Liis
Modern, minimalist and endlessly wearable, Liis crafts clean, cruelty-free fragrances inspired by personal memories and everyday moments. Each scent is a delicate balance of transparency and depth, designed to layer together for your own unique combination scent.
The Guide Pick: Liis – Studied Eau de Parfum 50ml, £165
A beautifully crafted minimalist fragrance, Studied is clean, modern and addictive in its simplicity. An elegant scent, its delicate profile of pear and warm ambrette layers with your skin chemistry for a unique, cosy cashmere, everyday signature.
Lawless
Founded by Annie Lawless, this US brand is all about high-impact colour with clean credentials. Think richly pigmented lipsticks, velvety blushes and complexion heroes that deliver performance without compromising on ingredient integrity.
The Guide Pick: Lawless – Forget The Filler Overnight Lip Plumping Mask 8ml, £22
This rich lip mask works while you sleep to deeply hydrate and visibly plump, so you wake up with softer, fuller-looking lips. Infused with nourishing botanicals, it’s the secret weapon for fresh, plumped lips come morning.
Sculpted by Aimee
Irish make-up artist Aimee Connolly’s namesake brand is loved for its clever, multitasking products that make flawless make-up simple. From glow-boosting bases to perfectly curated palettes, each product is designed to streamline your routine without sacrificing results.
The Guide Pick: Sculpted by Aimee – Cloud Cream, £30
This silky, weightless cream melts into skin with a cloud-like finish (hence the name), delivering hydration without greasiness. Perfect for prepping your skin before make-up or going bare. Subtle glowy pigments give just the right amount of skin illumination.
Naked Sundays
The SPF brand that makes sun protection feel chic, Naked Sundays offers innovative, skincare-infused sunscreens with textures you’ll actually want to wear. Expect glow-giving serums, hydrating mists and zero-white-cast formulas that make reapplication effortless.
The Guide Pick: Naked Sundays – SPF50 Hydrating Glow Mist Setting Spray, £30
A dual-purpose hydrating mist that combines SPF50 protection with a radiant, dewy finish — perfect for topping up sun protection while locking in a glow. It’s the easiest and most chic sun-safety step you can take on holiday.
Beauty of Joseon
Rooted in traditional Korean herbal medicine, Beauty of Joseon reimagines heritage skincare for modern routines. Its gentle yet potent formulas – often starring ginseng, rice water and green plum – focus on brightening, hydrating and revitalising skin for a luminous, healthy finish.
The Guide Pick: Beauty of Joseon – Glow Serum: Propolis + Niacinamide 30ml, £15
This luminous serum blends the calming, brightening powers of propolis and niacinamide, delivering a fresh, glass-skin glow that feels as soothing as it looks. Lightweight and fast-absorbing, it’s a modern spin on a classic Korean remedy.
