Here are the 15 new launches we rate this month, with something for every budget and every shelf of the bathroom cabinet.
Elizabeth Arden
Ceramide Skin Renewing Cleanser, £30
This gel-to-foam wash lifts make-up and SPF in a single step, and thanks to a ceramide complex and a gentle amino acid cleanser, skin is left feeling comfortable rather than squeaky clean. Buy it.
M&S
Formula Ultra Peptide Serum, £29
New to M&S, this featherlight serum combines peptides, ceramides, omega fatty acids and a NAD+ booster, proving high-street formulas can really deliver on actives - whatever your budget. Buy it.
The Ordinary
Lacto-PDRN 4% + B9 Eye Cream, £9
Built around vegan PDRN and vitamin B9, it works on the look of fine lines over time, while a film-forming finish lends the eye area an instant, if temporary, smoothness that is very welcome on a Monday morning. Buy it.
By Terry
Hyaluronic Serum Skin Tint, £48
For anyone looking to wear less foundation, this fluid tint pairs sheer, buildable coverage with eight types of hyaluronic acid and niacinamide, so skin looks evened out and hydrated rather than made up. Buy it.
Lancôme
Lip Idôle Lip Shaper Creamy Matte Lip Liner, £22
If liners have always tugged at your lips, this creamy matte pencil glides on for shaping or filling in, and it stays put for up to eight hours without that tight, parched feeling. Buy it.
Jones Road
Minimalist Defining Mascara, £26
Bobbi Brown's brand has always championed doing less, better, and this mascara follows suit, with a curved wand that catches even the smallest lashes and a conditioning formula that separates and lifts without clumping. Buy it.
Clarins
Multi-Care Luminous Hair Oil, £43
Clarins has turned its skincare expertise to hair for the first time, and this lightweight oil is the pick of the new range, adding shine and taming frizz whether used on damp lengths or overnight. Buy it.
Oribe
Hair Alchemy Bond Building Elixir, £75
Hair that has spent the summer in sun, salt and chlorine will thank you for this bond-building treatment, which leaves dry ends looking smoother and glossier while you wait for your next appointment. Buy it.
Living Proof
Sheer Clean Dry Shampoo Mist, £27
Brunettes who gave up on dry shampoo because of its chalky residue should try this water-based mist, which uses micellar technology to absorb oil at the roots without leaving a powdery trace. Buy it.
Vaseline
Gluta-Hya Smoothing Serum Burst Lotion, £13
With the gel texture of a face serum, this body lotion sinks in within seconds so you can dress straight away, while antioxidants and gentle acids get to work on smoother-looking skin over the following weeks. Buy it.
Summer Fridays
Body Butter Balm in Vanilla, £30
The cult lip balm brand has scaled up for the body, and this vanilla version has a silky, balmy texture and a warm scent that feels tailor-made for the first chilly evenings of the season. Buy it.
BAINA
Ebon Veil Bath Salts, £45
For evenings that call for a proper soak rather than a hurried shower, these salts fill the bathroom with a warm, woody fragrance that makes switching off feel considerably less like hard work. Buy it.
Manucurist
Green Flash Polish in Halo, £19
A milky mauve with the faintest pink shimmer, Halo is a grown-up shade that bridges late summer and autumn neatly, and it works with the brand's LED lamp for a longer-lasting, gel-like finish. Buy it.
Guerlain
L'Heure Bleue Eau de Parfum, £149
Guerlain has revisited its 1912 classic, and the new version opens fresh and airy before settling into powdery iris, orange blossom and jasmine over a soft base of vanilla and musk. Buy it.
Byredo
Future Memories Eau de Parfum, £155
Byredo's latest scent opens with a green, slightly bitter snap of blackcurrant and galbanum before smouldering into a creamy, smoky vanilla, which makes it a strong contender for the scent you wear from now until spring. Buy it.
AT A GLANCE
What: 15 of the best new beauty launches for September 2026
Best For Skincare: M&S Formula Ultra Peptide Serum, £29
Best Budget Buy: The Ordinary Lacto-PDRN 4% + B9 Eye Cream, £9
Best Make-Up: By Terry Hyaluronic Serum Skin Tint, £48
Best For Hair: Oribe Hair Alchemy Bond Building Elixir, £75
Best Body Buy: Summer Fridays Body Butter Balm in Vanilla, £30
Best New Scent: Byredo Future Memories Eau de Parfum, £155
Price Range: £9–£155
Where To Shop: Boots, M&S, Space NK, Liberty, Harrods and direct from brands
FAQs: New Beauty Launches For September 2026
What are the best new beauty launches for September 2026?
The Guide's pick of 15 September 2026 beauty launches covers skincare, make-up, hair, body, nails and fragrance. The skincare is Elizabeth Arden Ceramide Skin Renewing Cleanser, Formula Ultra Peptide Serum at M&S and The Ordinary Lacto-PDRN 4% + B9 Eye Cream. The make-up is By Terry Hyaluronic Serum Skin Tint, Lancôme Lip Idôle Lip Shaper and Jones Road Minimalist Defining Mascara. For hair there is Clarins Multi-Care Luminous Hair Oil, Oribe Hair Alchemy Bond Building Elixir and Living Proof Sheer Clean Dry Shampoo Mist. The bodycare picks are Vaseline Gluta-Hya Smoothing Serum Burst Lotion, Summer Fridays Body Butter Balm in Vanilla and BAINA Ebon Veil Bath Salts. The nail pick is Manucurist Green Flash Polish in Halo, and the two fragrances are Guerlain L'Heure Bleue and Byredo Future Memories.
Which new beauty launches this autumn are the most affordable?
The most affordable launches in The Guide's September 2026 edit are The Ordinary Lacto-PDRN 4% + B9 Eye Cream at £9 and Vaseline Gluta-Hya Smoothing Serum Burst Lotion at £13. Next come Manucurist Green Flash Polish in Halo at £19 and Lancôme Lip Idôle Lip Shaper at £22. Formula Ultra Peptide Serum, sold at M&S, is £29 and brings peptides, ceramides and a NAD+ booster to the high street.
What is PDRN in skincare?
PDRN stands for polydeoxyribonucleotide, a skincare ingredient made from DNA fragments. It was originally derived from salmon, but plant-based and vegan versions are now common. In skincare it is mainly used to support hydration and improve the look of fine lines and texture. The Ordinary Lacto-PDRN 4% + B9 Eye Cream uses a vegan PDRN alongside vitamin B9. Anyone with a diagnosed skin condition should check with a GP or dermatologist before adding new actives.
How can I restore dry hair after summer?
Sun, sea salt and chlorine can leave hair dry and dull by the end of summer. A bond-building treatment and a lightweight oil are two simple ways to help. Oribe Hair Alchemy Bond Building Elixir (£75) works to strengthen damaged bonds and leaves dry ends looking smoother and glossier. Clarins Multi-Care Luminous Hair Oil (£43) adds shine and tames frizz, and can be used on damp lengths or as an overnight treatment.
What is the best new perfume for autumn 2026?
Two new fragrances stand out for autumn 2026, Guerlain L'Heure Bleue Eau de Parfum (£149) and Byredo Future Memories Eau de Parfum (£155). Guerlain's is a new interpretation of its 1912 classic, softly powdery with iris, orange blossom, jasmine, vanilla and musk. Byredo's opens green with blackcurrant and galbanum, then settles into a creamy, smoky vanilla. Choose Guerlain for a romantic floral or Byredo for something warmer and more modern.
Is there a dry shampoo that doesn't leave white residue on dark hair?
Yes. Living Proof Sheer Clean Dry Shampoo Mist (£27) is a water-based mist rather than a powder spray, so it doesn't leave a white or chalky cast on brunette or dark hair. It uses micellar technology to absorb oil at the roots. Shake it well before use, then mist it onto the roots and massage in.
What is a skin tint, and who does it suit?
A skin tint is a lightweight base that gives sheerer coverage than foundation, evening out the complexion while still looking like skin. It suits anyone who prefers a natural finish, including people who find foundation heavy or drying. By Terry Hyaluronic Serum Skin Tint (£48) combines buildable coverage with eight types of hyaluronic acid and niacinamide for a hydrated, even-looking finish.
Where can I buy these new beauty launches in the UK?
The new launches in The Guide's September 2026 edit are sold at these UK retailers:
- Boots: The Ordinary and Vaseline.
- M&S: Formula.
- Space NK: By Terry, Living Proof and Summer Fridays.
- Liberty: Jones Road.
- Harrods: Oribe.
- Brand websites: Elizabeth Arden, Lancôme, Clarins, BAINA, Manucurist, Guerlain and Byredo.
