Cheap Thrill: 12 New-In Beauty Steals Under £25 To Try Now

There’s something about summer holidays that invites a little beauty shake-up. Whether it’s the change of pace, the extra sunshine or the pared-back routines, it’s the perfect time to road test a few new products. No matter if you’re beach-bound, city hopping or staying local, a well-packed beauty bag filled with travel-friendly treats is the secret to feeling pulled together with minimal effort. And while luxury minis and investment heroes have their place, there’s joy in discovering clever, under-£25 buys that punch well above their price tag.



This edit rounds up 12 of the best budget-friendly beauty finds to land this season, with an eye on multitasking formulas and suitcase-suitable sizes. Think glow-giving body oils that look just as good poolside as they do at golden hour, featherlight skincare that hydrates without the heaviness, and smart haircare to breathe life back into sun-parched strands. From cooling face mists and sheer lip oils to overnight hair masks and post-sun soothing balms, every pick has been handpicked for its summer-ready texture, easy-to-pack format and ability to deliver visible results fast.

The best part? Everything here comes in under £25, making it an ideal opportunity to trial something new without the commitment. So whether you're after a fresh signature scent for summer, a dewy skin boost that works with minimal makeup, or a clever dry shampoo to see you through those travel days, these affordable heroes are your ticket to feeling polished and glowing – even when the temperature soars.