The annual battle of the most viewed online video at Christmas time. We weigh up the competition.

It’s beginning to feel a lot like Christmas. The battle of the most viewed online video has begun with stiff competition between John Lewis, Sainsbury's, Waitrose, Aldi and Marks & Spencer. Which pulls at our heartstrings the most?


The Sainsbury's ad seems to be hitting the spot with James Corden, carpool karaoke king doing what he does best. We wonder if the song, 'The Greatest Gift For Christmas Is Me', composed by Bret McKenzie, will reach No. 1 by Christmas. Gingerbread Daves are available to buy at Sainsbury's for £1, with all profits will go to the Great Ormond Street Hospital Children’s Charity.


The highly anticipated John Lewis Christmas 2016 TV advert was released last week starring a boxer dog named Buster leaping about on a trampoline. It is considerably more joyous than last year’s morose offering about an old man exiled to the moon.


Waitrose tells the tale of a tiny robin going on a death-defying journey home to find a mince pie on his bird table.


Meanwhile, Aldi created Kevin The Carrot who has an adventure before joining Father Christmas on his sleigh, starring the voice of Jim Broadbent.


Then there is Mrs Clause saving the day for six-year-old Jake in Marks & Spencer’s three-minute clip.


Perhaps the winner of them all, though, is a hilarious spoof on John Lewis’ trampoline clip featuring Donald Trump, Barack Obama and Hilary Clinton. It ends with the tagline, ‘You can’t always get what you want.’

November 2016