has recently launched a twelve month campaign to double the digital presence of small businesses. Go and Grow Online
aims to increase the digital powerbase of Britain's small business community through a programme of nationwide events and workshops. The campaign is backed by digital brands, BT, Microsoft and Verisign, with support from digital skills alliance GO ON UK and e-commerce expert Tamebay.
The campaign will promote a better understanding of the benefits of an online presence for SMBs and support those seeking to accelerate growth through web-based activities, whilst preparing the smallest firms for the digital future.
Go and Grow Online
has been inspired by staggering findings from the Lloyds Bank Digital Business Index 2014, which suggest 50% of small firms still don’t have a website, with 1.7m having a low digital understanding and capability. The report calculates that by optimising digital technology, UK firms could unlock £18.8bn in incremental revenue growth. The report also found that only one in five of those with a website had more sophisticated functionality, such as taking online payments.
Emma Jones, founder of Enterprise Nation, said, "Bill Gates thought that all firms would be online by 2002 – and here we are in 2014 with 50% of smaller businesses still struggling to crack the digital world." This campaign is set to challenge these findings.
WHAT’S ON OFFER
You'll find a wealth of information in the form of business guides that are free to download, alongside articles, details of webinars and free events.
GO AND GROW ONLINE SUMMIT
A date to mark in your diary is the Go and Grow Online Summit
, which will take place on 1st October 2014 in Central London. Enterprise Nation founder, Emma Jones, has a stellar line up of e-commerce entrepreneurs and experts who are primed to share their top tips. Speakers include Fraser Smeaton, co-founder of Morphsuits; Giles Andrews, one of the founders of Zopa, the UK's first peer to peer lender; angel investor, Joe Cohen and Lopo Champalimaud, founder of Wahanda.com. Tickets are available via
Eventbrite and cost £30 each, plus booking fee.