We talk to Katya Pogudina about the innovative online shopping platform for leading independent children’s brands.

KidPix is an online shopping platform for leading independent children’s brands. Founded by Katya Pogudina and Sian Evans, is an innovative way to discover emerging and established brands from across the globe and shop multiple boutiques in one smooth transaction. KidPix allows you to shop the best of French cashmere, sustainable Spanish swimwear and classic British tailoring all in one place.


The company works with brands that are the very best in the world in their particular niche so KidPix's customers can create outfits that are as unique as their little one’s personalities. It caters for a variety of styles, from classic to minimalist, and offer sizes newborn to fourteen years.


We talked to co-founder, Katya Pogudina to find out more...

When did you launch the site?

In September 2018 KidPix boxes (a personal shopping service for babies and pre-school children) was launched whereas our kidpix.uk shopping platform went live this May.

What are your greatest challenges?

We are a start-up so we face challenges every day. We strive to embrace them, learn from them and move forward. Time is our greatest challenge. There are so many things we aim to achieve in a short space of time so learning to prioritise is the biggest issue we currently face.

What's your background?

KidPix co-founder Sian Evans and I met while studding Economics at the University of Oxford. Upon graduation we both moved to London to work in financial services in the City of London.

Who do you admire in business?

Sara Blakely - founder and CEO of Spanx; Sir Richard Branson – founder of the Virgin Group; Michelle Kennedy - founder and CEO of Peanut; and Joe Gebbia - co-founder of Airbnb.

Please recommend a website and / or app that helps you promote or run your business or that you simply couldn't live without

Instagram and Unfold for social media, Campaign Monitor for email marketing, Revolut for banking.

Do you have a favourite business podcast?

How I Built This with Guy Raz is amazing!

What is the best piece of digital advice you've been given in regards to your showcasing/running your business online?

Be true to yourself.

Your favourite parenting instagrammers..

@olkafiolka and her daughter Lily, @hannahstaffordtaylor and @thefashionbugblog.

What is your motto?

Keep going.

Where do you see the business going from here?

We have so many incredibly things lined up: new brands joining the platform, we’ve just started offering baby shoes and in a few weeks maternity-wear will be available. This autumn we are offering personalisation for baby and children’s clothing and gifts. This winter a Christmas pop-up shop is coming to London. We are working on offering more competitive delivery to our customers outside of the UK. Next year a KidPix virtual reality shop is coming!

Have you put your company forward for an award before?

No, never. [We say best of luck, it's a great looking site]]

August 2019