The interior designer talks about putting her company online and the challenges her practice challenges.

Ana Engelhorn Interior Design is a London-based residential and commercial design firm that takes a perfectly imperfect approach to interior design, bringing out the innate authenticity of a place. Echoing the Japanese wabi-sabi aesthetic, Ana celebrates the imperfections found in natural building materials and cherish objects and buildings with history, uniting the old with the new to create fresh, timeless interiors.

The website gives potential clients and suppliers a close look at our ethos and way of working – fully explaining who are and what we offer. Previous projects help them visualise Ana's style and the sort of work they’ve done. In addition to regular features in the press, collected on the site, the Journal keeps up a regular conversation about interiors and what inspires them.

We caught up with Ana to find out more about the business.

When did you launch the site?

At the beginning of the year.

What are your greatest challenges?

Initially, it was to find a website company with cutting-edge design and technology that we could trust to provide us with the best value service. Once we found them, it was working through the process (and glitches!) to make the website just as we wanted it. Lastly, we have had to learn how to update and improve the website ourselves using WordPress – an ongoing process!

What’s your background?

Born in Switzerland to Spanish and German parents, travelling has always been a way of life for me. My parents inspired me from an early age with their love for beautiful spaces and talent for design, converting historic buildings across Switzerland and Spain into hotels and restaurants. My own designs incorporate these early influences – through objects, artwork and my love for historic elements. Although I’ve always had a love of interiors, my first degree was in Business Administration and I worked in hospitality and events before going on to study interior design.

Who do you admire in business?

I admire people who are efficient and don’t need to work until ten o’clock every night. People who can juggle family life with a multi-million-pound business and still have a low stress level. Personally, I don’t know anyone like this, except maybe the American author and speaker Tony Robbins!

Please recommend a website and / or app that helps you promote or run your business

WordPress for updating my website and Google Analytics for tracking and measuring the activity on my website and success of certain elements.

Do you have a favourite business podcast?

I occasionally listen to Tony Robbins, Marie Forleo and Amy Porterfield, but I am more into reading business books to further my knowledge.

What is the best piece of digital advice you've been given in regards to your showcasing/running your business online?

The basic fact of starting and not stopping – in other words, you have to get content out there and it has to be consistent. Ana Engelhorn Interior Design is on Instagram and Pinterest, I write Journal posts and newsletters and have a personal LinkedIn account.

Your favourite interior designer instagrammer...

Architectural Digest for the most wonderful places; Retrouvius for materials; and for interiors.

What is your motto?

When you believe in yourself others will too.

Where do you see the business going from here?

I love collecting antiques, so I would like to expand my interior design business to have a warehouse and sell either from the warehouse itself or online.

Have you put your company forward for an award before?

We have won two awards for Best Residential Project and London’s leading experts in unique interior design; and we are on the shortlist for two awards for Residential Property by Value 2.5-5m and Interior Design Scheme Europe.

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