Jess Green and Sheela Berry talk about their business journey, delivering boxes of the best toys, books and puzzles to kids nationwide.

TOY BOX CLUB is a nationwide toy subscription service for pre-school children, delivering boxes of the best toys, books and puzzles straight to your door. Age-appropriate, gender-neutral, fun and educational, the toys are then collected at the end of each month when we deliver a different set. It’s a convenient and hassle-free service for modern, mindful parents, and a great little club for children. We talk to founders, Jess Green and Sheela Berry about their business journey.


What was the inspiration behind the website?
We were inspired by our lovely homes, and that of all our friends, being awash with broken and un-played with toys that we ended up throwing away.

When did you launch the site?
Just over two years ago.

What are your greatest challenges?
I think the greatest challenge we face is encouraging people to change their ideas about possession and to embrace a future of collaborative consumerism. Future generations will be simply horrified by the waste we produce. We don’t need to buy a constant stream of plastic for our children, which then goes to landfill: We can borrow it.

Please recommend a website and / or app that helps you promote your site or that you simply couldn't live without.
They are Squarespace, Instagram, Mail Chimp and GoCardless.

Do you have a favourite business podcast?
I don’t know if you’d call it strictly ‘business’, but we love Pandora Sykes and Dolly Alderton’s High Low and The Midult and 'How to Fail’ with Elizabeth Day. It’s great to listen to interesting, insightful, and inspiring women at a similar stage of life to us.

What is the best piece of digital advice you've been given in regards to your showcasing/running your business online?
That your online and social media presence is a crucial part of running a business today.

What is your motto?
Less a motto but something that inspires us everyday “The greatest threat to our planet is the belief that someone else will save it” said by Robert Swan, one of the greatest explorers. It reminds us to start making small changes in all our lives; It does make a difference.

October 2018