We find out how our headline sponsor goes about realising the power of collaboration for its clients.

themission is a technology-embraced marketing communications and advertising Group employing 1,100 people in the UK, Asia and US. The Group comprises two divisions: Integrated Agencies and Sector Specialist Agencies, which work together to provide Clients with the expertise and resource to make them more successful in today’s challenging environment.

For the Group's creative work to be relevant and effective for its Clients, it has long understood that digital isn’t a channel or a marketing discipline – it’s simply the world we live in today.


The key to achieving a digital first mindset has been through effective collaboration across the Group, which is done through its Mission Digital Community, or ‘Mission DC’.

Mission DC is a community of the fiercely passionate digital people who are embedded in Agency businesses and spread across the world. The community ranges from developers and designers through to UX specialists and social media experts.


What connects everyone in Mission DC is a passion for technology, a constant desire to simplify and an endless curiosity to innovate. It likes to make things quickly and move from insight into developing prototypes and products that either improve the operational effectiveness of its Clients' businesses or tangibly improve the lives of their customers and employees.

Evidence of this includes work such as using Augmented Reality to drive delegate engagement at key industry events for geo-intelligence business Fugro, helping Pret A Manger to maximise customer loyalty through their app and using Virtual Reality to effectively drive property sales – amongst countless others.


The ultimate benefit to its Clients is that Mission DC enables them to quickly merge specific technical capabilities with deep sector experience to form bespoke and highly specialised teams. Mission DC means that it offers Clients an ability to keep pace with the speed of the digital industry, alongside the robustness and scale of an enterprise level provider but with the collaborative mindset and agility of a startup.

July 2018