The marketplace that helps you discover the best independent brands from around the world.

OOSTOR.com is an online marketplace that sells a curated collection of products from indie brands and emerging designers from across the world.


Partha Goswami, CEO, tells us more...

We set out to create the centre of independent shopping, letting customers browse 1000s of meaningful, unique products, without the pain of visiting masses of websites. We search for the ‘hard to find’ brands, emerging designers and passionate artisans to bring customers the products that inspire and motivate them. Whether they are looking for what’s on-trend, products to suit their lifestyle, or the perfect gift for that special someone, we are dedicated to bringing the highest quality and most sought-after products online.


What was the inspiration behind the website?
I started discovering indie brands on Instagram from different parts of the world with truly unique products, but many of them were not represented by any retailers in the UK so unless you stumbled upon them on Instagram you wouldn’t know they exist. So, I wondered how many more of these brands with truly unique products are undiscovered- and there are loads! So, I made it my mission to introduce these brands to the UK consumer.

When did you launch the site?
February 2017


What are your greatest challenges?
Social media shrinking organic reach which means less people see your posts on social media than before due to changing algorithms across various social media platforms.

Please recommend a website and / or app that helps you promote your site or that you simply couldn't live without.
Instagram and Facebook. Especially the new Instagram shopping feature.

Do you have a favourite business podcast?
Not really. I am more of a blog reader.

What is the best piece of digital advice you've been given in regards to showcasing or running your business online?
Making sure the customer interface is always easy to navigate, so customers can find products easily.

What is your motto?
“Sometimes it’s not about reinventing the wheel, it’s taking the existing one and making it better.”

Have you put your company forward for an award before?
Yes, we were finalists in the National Best New Business Awards, Finalists in Ely Business Awards and we won the SME Cambridgeshire Website of the Year.

To enter our Awards, CLICK HERE.

August 2018