This website allows travellers to split their stay across two hotels in one location, saving money. We catch up with Co-founder, David Ferreira.
Co-founder, David Ferreira, fills in the details...
What was the inspiration behind the website?
My co-founder, Santiago Navarro, has been manually hotel switching for many years. Through his own travel experience, he saw that hotels rarely charge the same rate for every night of your stay, and that variables such as whether you’re staying during the week or the weekend, or whether the hotel is near capacity or not on certain nights, or if there is a large city-wide event happening, all affect the rates you pay every night in a hotel. By looking at hotel rates on a night by night basis, he was able to find ways of staying in 5 star hotels for 3 star prices, and the idea to automate the process through a site like Nightly.travel was born!
When did you launch the site?
The site first became operational in November 2016, but we didn’t actively market the site until March 2018.
What are your greatest challenges?
Our greatest challenge is getting travellers to understand the value of hotel switching so that they will change their travel behaviour. When people think about travel to a destination, it’s not natural to think about staying in two hotels whilst there. We are so stuck on this model that one trip has to equal one hotel that when we ask people, "Why not stay in two hotels in order to save money", their initial reaction is “Does that work?!” Once they try Nightly.travel and see that they can save as much as 70%, they start to understand that hotel switching creates more relevant staying options for them by either saving them money or making their budget go further and allowing them to stay in places they wouldn’t otherwise be able to afford. We know growing this brand will be about changing customer behaviour, but we’re up for the challenge.
Do you have a favourite business podcast?
I prefer reading to be honest – I find it’s much more engaging and is more proactive than simply passively listening to a podcast. I read anything from The Week to The Economist to fiction in the evenings to engage my brain in a different way after a long day at work; this allows me to come back the next day with a fresh perspective.
What is the best piece of digital advice you've been given in regards to your showcasing/running your business online?
Test, test, test. It is so key to everything we do and we are still trying to get the balance right between making as many changes as possible as quickly as possible and being much more structured about only changing one or two variables every time we make a change in order to understand what variable truly drove any difference in results.
What is your motto?
We’re not saving lives, it’s OK to make mistakes! I tell this both to myself and my team all the time; we sometimes want to get things right from Day 1 but at the end of the day, we’re not doctors or surgeons saving people’s lives - we can move fast based on data and judgement and if we make a mistake, it’s ok, it’s not the end of the world as long as you can quickly get back up and try again.
Have you put your company forward for an award before? If so, please let us know which one.
No – we’ve entered startup competitions before but nothing like The GWG's.