The personalised jewellery brand that celebrates the bond between a mother and her child.

Founded in 2007 by Béatrice de Montille, Merci Maman creates personalised jewellery that celebrates the bond between a mother and her child. Capturing memories, special milestones and the importance of family, each design is hand-engraved by the team in London, Paris and Berlin and sent worldwide for free. Béatrice tells us more...

What was the inspiration behind the website?
After the birth of my second child, I wanted to have more flexibility. Talking and listening to many entrepreneurial women around me gave me the confidence to quit my job and start my own business. I identified a gap in the market for an easy-to-shop e-commerce website where you could buy personalised gifts and jewellery. I resigned and launched Merci Maman a year later in 2007.

After starting at my kitchen table eleven years ago, the company has now grown to employ 43 people, based in three workshop-style offices across Europe from which we ship orders worldwide.

When did you launch the site?
We launched our website in 2008. Before then, I was selling my jewellery at local fairs and events but as demand grew, I realised I needed to start selling online! Back in 2008, it was quite an innovative choice as independent e-commerce platforms were not what they are now but I knew that in order to grow my brand, I would need a good website!

What are your greatest challenges?
Balancing my career and family life as a mum of four. I have managed to surround myself with talented people to maintain the role of "Mumpreneur" and have found a good balance between family and professional life, working part-time and keeping my leadership role in the company. My husband is also part of the Merci Maman team so we can rely on each other and cope with anything unexpected, whether at the office or at home.

Even though our team is based across three countries, we work very closely together on different projects every day in both part-time and full-time roles. I am very proud of this but of course it comes with its challenges. We are now a team of 43 and having started the business on my own, it means we are constantly diversifying, discovering new and exciting challenges as we grow.

Please recommend a website and / or app that helps you promote your site or that you simply couldn't live without.
Instagram is an essential tool for our company. At the moment, we have several accounts; one per country that we operate in, to make sure that the content is relevant to each market. In order to maximise this tool, we use the Planoly app to plan and schedule our posts. We also use Ometria to manage our database as well as build and schedule our newsletters for our subscribers.

Do you have a favourite business podcast?
Recently, we’ve been enjoying Conversations of Inspiration from Holly Tucker. Holly is a co-founder at Not On The High Street and on her new podcast she talks to the founder of a new business and hears the highs and lows of being an entrepreneur, while sharing some interesting advice and inspiration too!

What is the best piece of digital advice you've been given in regards to your showcasing/running your business online?
It would have to be the importance of diversifying your platforms. In addition to our website, we are also featured on platforms such as Not On The High Street and John Lewis & Partners in the UK. As we have grown into different languages and markets, it has become important for us to have a presence on platforms in different countries.

What is your motto?
Make, Try, Share & Grow – Not only are they in glittering letters on our office wall, but they are at the core of everything we do.

Have you put your company forward for an award before?
Merci Maman have been recognised for a number of awards, including, The Queen's Awards for Enterprise 2017, Best Small e-Commerce Company 2017 and Nectar Small Business Awards 2015.

September 2018