Camilla Bellord talks about her interior design company and showcasing the studio and its online boutique of unique accessories, artwork and furniture.
Founder, Camilla Bellord tells us that the aim was to create a site that truly reflected the design ethos. In order to achieve success, it needed to be a visually stimulating and inspiring destination, that its users could intuitively navigate, easily engage with our business and offer multiple touch points for social sharing. Here Camilla tells us more about the business and the challenges she faces.
When did you launch the site?
We first went live with a soft launch in June 2016. Since then the site has undergone significant development and was relaunched in its current format in September 2017.
What are your greatest challenges?
One of our greatest challenges is brand awareness. Cutting through the clutter of everyday marketing communications is a labour intensive and never ending challenge.
Like any start-up we need to work exponentially hard to reach and grow our audience. That is only the beginning. Once we have awareness, the challenge is to maintain a meaningful and personal dialogue to ensure we remain front of mind.
It is therefore essential that we have a voice, not only via our website, but also across all key social media platforms. All working together to bring to life what we do, what we stand for, and most importantly, what makes us different.
What's your background?
Camilla trained at the prestigious KLC School of Design in Chelsea, graduating with honours in 2002. This quickly led to Camilla being snapped up by Lifestyles Interiors, part of the exclusive Northacre Property Development Group. Camilla then went on to work with renowned studios, Fox Linton Associates in London and Federica Palacios Design in Geneva.
Projects have included show apartments at Kings Chelsea, a town house in Cadogan Square, the Grand Park Hotel and ski chalets in Gstaad. Camilla’s work has been featured in a number of renowned international publications including the Andrew Martin Interior Design Review, French Elle Decoration and more recently has won the award for "Best of Houzz 2018".
With over fifteen years’ experience in the design industry, Camilla Bellord Interiors was launched in 2016 offering a complete interior design service from concept to completion. Always striving to redefine space with a harmonious blend of aesthetic and function.
In 2017 Camilla’s husband Tom, who has over twenty years of commercial marketing and property development experience, joined the team to launch an online retail proposition and oversee the overall management of the business
Who do you admire in business?
We appreciate and admire businesses that put basic traditional values at the core of what they do, and in doing so, get the basics right. In our world, good design is essential, but it’s nothing without being able to nurture good relationships and offer excellent customer service by going the extra mile. In the fast moving consumer centric world we live in today, this sadly isn’t as commonplace as it should be.
Please recommend a website and / or app that helps you promote or run your business or that you simply couldn't live without
The perception of our industry can be that our time is spent floating between glamorous locations. While this is the case at times, the reality can be much more frantic and a little less serene. Hot stepping between show rooms, construction sites and client meetings, often means you are constantly on the go and always up against the clock.
With the Parkmobile app, we can now fly seamlessly from one meeting into the next, without having to carry copious amounts of change to slot into roadside ticket machines. This amazing app means you can now pay for your parking swiftly, safely and securely at the touch of a button, whilst avoiding the wrath of the dreaded traffic warden. Simple but genius!
What is the best piece of digital advice you've been given in regards to your showcasing your business online?
If you want your website to succeed, it’s essential to have a handle on three key things: 1) website safety (SSL), 2) loading speed and 3) SEO. You can have the most beautiful website in the world, but if it isn’t safe, it hasn’t been optimised to load quickly or for Google to serve your pages, it will sadly never be seen.
What is your motto?
Our design proposition is focussed on creating timeless interiors, infused with an eclectic elegance.
Where do you see the business going from here?
We very much look forward to the continued growth of the company, as well as new and exciting collaborations. With some really inspiring projects in the pipeline, whether it be a London townhouse, a chalet in Switzerland or a Cotswolds retreat, the future looks very bright.
Have you put your company forward for an award before? If so, please let us know which one