Avishay Mahluf, Director of Technology at Grammar.com, tells us about the website where you can mind your Ps and Qs.

Grammar.com is language enhancement website developed by STANDS4 LLC. that launched in 2016 - The free grammar and spelling checker supports more than 30 different languages and makes sure your text is clear, effective, and error-free.

The website features hundreds of grammar related articles, language improvement games, questions and answers forums, and e-books - or as our tag line states: "All the grammar you need to succeed in lifeTM".

What was the inspiration for the site?

STANDS4's mission is to be the Swiss-Army knife of everything language and reference related. Our network of websites already included brands for dictionary, synonyms, abbreviations, quotes, rhymes and phrases - and we realised that our offering won't be complete without a tool for professional writing assistance.

When did you launch the site?

We had officially launched Grammar.com during 2016 along with our new Lyrics.com website.

What are your greatest challenges?

Creating an automated grammar checker is not a trivial task - it is actually quite a tedious and technology-challenging one, especially when you need to deal with foreign languages. We've partnered and took advantage of existing, market-proven open-source solutions to expedite the development and launch of Grammar.com.

What's your background?

I'm a computer-science graduate and a coder in nature, although I actually started to code later in life than many of my colleagues - but I never stopped since. I'm a fan of distributed systems, kernels and old arcade games.

Who do you admire in business?

I like Red Hat for their great open-source solutions, and their community-powered approach to the community of developers.

Please recommend a website and / or app that helps you promote or run your business or that you simply couldn't live without.

We heavily use Postman as part of our development process - it's a tool for API debugging.

What is the best piece of business advice you've been given?

Knowledge is your most important asset.

What is your motto?

The saying "Insanity is doing the same thing over and over and expecting different results." does not apply to programming.

Where do you see the business going from here?

There is a huge growth potential for Grammar.com - as written communication grows with email, text messages and social media, people are getting more aware to the quality of their expression, while business professionals realise the importance of articulating their correspondences.

September 2017