The premise is simple; shop online and raise money for your favourite charity. MD Greg Hallett gives us the detail.

Give as you Live was launched in 2010 to provide an easy way to raise free funds for charity. Greg Hallett, Managing Director, tells us more.

What was the inspiration for the site?

The inspiration for Give as you Live came from seeing dramatic growth in ‘cashback’ websites. Cashback benefits the shopper, but won’t ‘change their life’, however, passing the commission to a Charity can make a huge difference and collectively shoppers can fund real change. So why shouldn’t Charities benefit from referral marketing?

When did you launch the site?

Everyclick was started in 2005 and launched its shopping and fundraising website Give as you Live in 2010 – its most successful and innovative solution.

What are your greatest challenges?

When fundraising, it’s difficult to get people to part ways with their hard-earned cash, even when it is helping out a great cause, and few of us carry around loose change for donation tins anymore. Yet, charities can still be reluctant to look for new ways to raise funds – they sometimes do not realise the other opportunities on offer, especially through better using technology. That’s why we are always looking for more ways for people to donate to charity without having to spend anything from their own pocket – even helping them to save money in some cases. On top of our Give as you Live service, we developed Give as you Switch to help users compare and switch energy and insurance providers while raising money for charity, and also have travel pages where holiday-makers can find the best travel deals, all raising money for charity at the same time.

We are also soon to be facing big changes in the with the introduction of GDPR, and it will be interesting to see how these developments pan out and impact charities. We’ve already taken steps to ensure we’re compliant going forward, and to help charities address any potential issues we have set up Charity Now: a website to provide best practice information, ideas and resources surrounding the new GDPR legislation.

What's your background?

I have always worked in the SME sector as an accountant, but with a very commercial mindset. This has also led to involvement with many Charities acting as treasurer or trustee. When I first met Everyclick over 10 years ago, I fell in love with the idea that Charities could simply benefit from internet traffic and online shopping.

Who do you admire in business?

I admire business leaders who care and are interested in those around them. Most successful people haven’t done it purely on their own but not all recognise the contribution of others. Innovators and people who keep pushing despite obstacles are inspiring role models.

Please recommend a website and / or app that helps you promote or run your business or that you simply couldn't live without

Being a web Company that’s difficult to answer – there are so many great tools available that help us to scope and design our site. We do use Zendesk for customer service and analytics tools such as Heap and Google analytics. Marvel is a great tool to show prototypes of web pages for UX/UI development. Dot mailer is fantastic to plot out marketing campaigns and user journeys.

What is the best piece of business advice you've been given?

Be true to yourself and don’t try to be all things to all people!
We all have gifting’s and weaknesses – so use what you have got to the best of your ability.

What is your motto?

I believe passionately in ‘Team’. Everyone has value and everyone should have a voice. I can’t do it all myself, so I aim to build a great team of passionate and dedicated people around me.

Where do you see the business going from here?

Our business vision is to set the industry standard for innovative charity fundraising in the UK. As part of this, for 2017 we are aiming to reach 100,000 Give as you Live shoppers and to breach £10 million raised for charity. Over the next three years, we aim to increase the business’ user-base by 25% and generate in excess of £1m for charity in the third year via Give as you Live alone.

To help achieve this, we are introducing new products and services to help charities dramatically increase their revenues and improve their services. All these new developments are looking to respond to charities’ and users’ greatest needs as well as address and overcome any upcoming industry issues they may face. For example, more and more of us are now shopping on the move, so we are looking to launch a mobile app for Give as you Live this year and we are also looking into ways for retailers to use our fundraising system in store, not just online.

Have you entered an award before? If so, which one, why did you enter and if you did well, tell us about it.

We have entered a few awards over the years and have been recognised as a leading fundraising platform at multiple Institute of Fundraising awards. Most recently, we were shortlisted for this year’s British Small Business Awards. We are always keen to share the Everyclick story and demonstrate how our services can make a real difference to help charities grow their revenue and support. Being a small operation, we also wanted to show how a small business can have a big impact and can help revolutionise its sector. We are continually seeking to innovate and develop new fundraising services and products to guarantee funds for charities moving forward.

Where did you hear about the GWG Awards?

Looking for new ways to help share our story, we came across The Good Web Guide Awards a little bit by chance, but instantly connected with its vision, seeing it as perfect fit with our own business mission and goals.

September 2017