Adam Cole, Founder & CEO at Football INDEX talks about the world’s first Football Stockmarket website where you can trade real money shares in professional players.

Football INDEX is the world’s first Football Stockmarket - a tradeable market in football players, where you can buy and sell real money shares in professional players, earn dividends and ultimately aim to sell at a profit.

What was the inspiration for the site?

We really wanted to give football fans the opportunity to trade something they really understood and were passionate about as financial markets can be dry and intimidating for many. Football trading is a level playing field where our traders can capitalise and really benefit from their ‘on the pitch’ knowledge.

When did you launch the site?

2nd October 2015

What are your greatest challenges?

Developing a totally new and innovative trading product in a very competitive market, and personally ... trying to stay sane throughout!

What's your background?

I've always been at the forefront of technological innovation and was one of the first to see the potential of on the boom in pre-recorded video and DVD in the 80s and 90s. I sold my company Electric Video to Richard Desmond as that drew to a close. I then founded internet network MyVillage - local community portals across the whole of the UK before anyone had heard Google Adwords. Sadly I'm very interested but slightly behind the curve with blockchain!

Who do you admire in business?

Richard Branson from the old school for his extraordinary ability to build a brand and shake up the airline business against the odds and more recently the tech titans and particularly Elon Musk for his extraordinary vision which is not dissimilar to Tesla himself.

Please recommend a website and / or app that helps you promote or run your business or that you simply couldn't live without.

It's hard to imagine living without either Slack or Dropbox - we use both 24/7 as we're spread across at least 4 locations, - as well as enabling us all to work from home when necessary. They have disrupted communication channels and storage forever.

What is the best piece of business advice you've been given?

Ideas are easy, execution is everything.

What is your motto?

When you're going through hell .. keep going!

Where do you see the business going from here?

Our goal is to build Football INDEX into a global brand and to open tradeable markets in other sports too.

October 2017