What a website needs to succeed.

Aneeqa Khan is the CEO and founder of eporta, a platform for professional buyers, designers and suppliers that is redefining the interiors industry. Launched in 2014, it now has more than 2000 trade buyers and 750 suppliers from 45 countries and growing. Aneeqa describes eporta as a 'bit like airbnb for interiors.' It helps trade buyers (interior designers, architects, retailers and the contract market) to discover new suppliers with whom they can liaise directly to negotiate trade discounts. Investors include Robin Klein, Guy Hands, Rohan Blacker and Will Cooper. Prior to eporta, Aneeqa was strategy director and head of IPO at property website, Zoopla, successfully leading the company to IPO.


Clean user experience that makes a complex workflow seem simple while still maintaining a strong brand presence.


Stay true to who you are as a website - don't try to 'jazz things up' for the sake of being flashy (unless your brand needs to be flashy)!

September 2016