We hit the high brow with Blink Brow Bar’s brilliant founder.

Vanita Parti was thirteen when she first had her brows threaded. Having, until that point, little considered her monobrow, she was staggered at the transformative and positive effects of the simple procedure. Still, she had little idea how that early formative experience would, in time, go on to bag her hugely successful business and an MBE.

Vanita’s route to beauty entrepreneurialism proved a circuitous one. Her adult life kicked off with a degree in Modern History and Politics, followed by a diploma in marketing and a stint at the travel company, Trailfinders. But it wasn’t until a move to central London when she was pregnant with her second child that Vanita experienced her eureka moment.

Realising that none of the city’s salons had even heard of threading let alone offering it, she saw her gap in the market and, despite having two small children in tow, determinedly went about filling it. Tirelessly knocking on the door of every department store in town, she caught a break at Fenwicks, where Blink Brow Bar was launched, with just one chair in 2004 – a moment Vanita still cites at probably the best in her career.

Today, Vanita has 23 bars across the UK, as well as in New York, all of which sell an ever-expanding range of lash and brow products. Here, she tells us why getting listed on Net–A–Porter was a breakthrough moment – and what puts a smile on her face every morning.

My favourite website...


I love browsing Matches and getting some inspiration on the latest looks and what goes with what.

My favourite app...


It has to be Find my to help locate my wayward children. Spotify has allowed me access my playlists from anywhere and get inspiration from other people’s playlists.



My favourite blog...


Get the Gloss, which is a great lifestyle blog with a big focus on beauty.

My Internet hero...


It has to be Natalie Massenet for making online shopping for clothes a thing. Where would be without it now?

My favourite podcast...


How to Fail by Elizabeth Day. Brilliant interviews which help us all understand that failure is normal and can only make us stronger.

My favourite YouTuber...


Patricia Bright is great with make-up and so positive about body image with a great sense of humour.

My most recent buy online...


Nike running gear to glow up my lock down image (ordered by my children) and inspire me to do some exercise. I am not sure that it has worked!



Last book you downloaded or read...


A Little Life by Hanya Yanigihara. Not sure this was the best read in lockdown as it is so sad but totally brilliant and makes you appreciate the life you have.

Favourite tweeter...


I like India Knight’s cynical outlook on life.

Favourite Instagrammer...


Kat Farmer (@doesmybumlook40) puts a smile on face every morning. I also love Hedvigso’s top styling tips – very Norwegian and elegant.

Favourite tech gadget...


My Alessi juicer – fresh orange juice every day to get my injection of Vitamin C.



The most useful gadget/item on your desk...


My pretty paperweight which stops my ever-increasing pile of paperwork from flying all over my new home office.

Most inspirational digital resource during lockdown...


It has to be Netflix as there has been some brilliant and creative viewing which have drawn the family together. We loved When They See Us which coincides well with the Black Lives Matter movement. Normal People was also a brilliant adaptation of the book which I loved.

First thing/app you look at on your mobile when you wake up/in the morning...


Any important messages and then a quick scroll through Instagram.

Last thing you binge-watched...


Ozark. Compulsive viewing – constantly at the edge of my seat or sofa. I have also re-watched Succession as you pick up something new in the fast pace dialogue every time you watch.

Favourite brands have you discovered online...


Aimé London, my favourite boutique opened up its online shopping during lockdown which was great. I like the hand-picked, slightly boho range of clothes. I also found myself shopping with my daughter on younger trending sites like GymShark to get workout gear.

Social media allowed me to meet...


All my loyal and wonderful customers during lockdown. Taking over Blink’s Social in lockdown allowed me to spend time getting to know our customers and understand what they wanted to see from the brand, from a digital perspective.



The best digital advice I've been given...


Be honest and authentic. I think that people can see through anything that feels overly commercial. You are there to tell your story.

My screensaver is...


My father who passed away recently. It is only a screen saver but a lovely vision when I put my laptop on every morning.

My standout online memory...


Getting our products listed on Net-A-Porter when their beauty site was first launched. I took a trip to New York to show Net-A-Porter our product portfolio when we first launched. The buyer said, ‘yup, love it – gotta run but let’s take them all’. That’s the kind of meeting you want every day.

My pet online hate is...


Pop-up subscription boxes. We have one on our website too as it is important, but they still drive me mad!!

Do you have any online rules or resolutions?


No phones at mealtimes but otherwise, I am afraid, I am a terrible role model and so, consequently my family pays no attention to my demands. I also try and read religiously when I go to bed rather than scroll through Instagram.

The Internet. On balance, a force for good or ill?


Great for so many things. Fast communications and news, inspiration and keeping in touch with my family and friends. Terrible for making people feel inadequate and no one to monitor the demeaning commentary that can destroy people’s confidence. Some work on filtering this would be welcome.

By Nancy Alsop
August 2020

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