Sarah Walter, founder of, picks her favourite sites.

Sarah Walter, who founded in July 2010, began her career at Vogue, fresh from St Martin's, starting on the same day as legendary editor, Anna Wintour before moving to Bazaar and Marie Claire where she was Fashion Director. After a four year sabbatical in Africa running safaris, making movies and travelling extensively, Sarah returned to begin a new career in retail bringing Lily Allen, Kelly Brook, Giles Deacon and Luella Bartley to campaigns for New Look. She then went on to be Director for Marketing and Publicity at River Island. Sadly, closed for business in March 2013. cleverly brought together fashion, beauty and travel into a shoppable online magazine. From Missoni to Carmex, and Anya Hindmarch to Petit Bateau, Sarah's view was that great style is not dependent on how much money you have.

Sarah is now Chief Creative Officer at, the tech company that allows virtual shoppers to try clothes online on their own personalised model, which has their vital statistics.


Ocado – Quite simply indespensible. Easy to use, great service and friendly delivery.

The Business of Fashion – Six days a week the most intelligent information on the fashion/business world pops into my inbox.

Pedlars – Quirky with a great tone of voice and packed with really different ideas for presents in particular.

101Holidays – An online holiday shop packed with different ideas.

The GQ app - The best one I've seen. It's funny, groundbreaking and gives me a better idea of what’s going on inside my husband’s mind.

A Cup of Jo – Lifestyle thoughts which inform and make me smile.

10 January 2012