The co-founder of TROY London, the 'stylish country crowd's new label of choice', shares her online favourites.

English sisters Rosie van Cutsem and Lucia Ruck Keene launched their online brand TROY London three years ago and have seen their fan base blossom all over the globe. Hailed as 'the stylish country crowd's new label of choice' by Emma Spedding at The Telegraph and featured as the brand 'to buy a stylish walking coat' by Anna Murphy at The Times. TROY designs coats, jackets and wardrobe staples that are loved by stylish women all overthe world, including The Duchess of Cambridge, Poppy Delevigne and Jacquetta Wheeler. Combining quality fabrics and unique details, TROY delivers practical but luxurious pieces to enjoy season after season. Favouring natural fabrics and trims, the colour palette is chic and understated, but often with colour pops and contemporary design twists.


Rosie and Lucia were brought up in Oxfordshire in a house named TROY, and the fresh air lifestyle they enjoyed is the foundation for the collections they produce today. TROY designs and makes all of its garments in the UK, working only with the highest quality materials and the best of British manufacturing. Here Rosie shows us around her web.


My favourite website is… Google Analytics - I am not professing to be an expert but I am obsessed! We are very lucky to have such a wealth of information at our fingertips.

My favourite app is… Whatsapp - I love how it has transformed friendship groups acoss time zones.

My blog of choice is… The Woodland Wife - Fresh, natural and peaceful take on life, family and style.

My internet hero is… Hmm tricky, most of my heroes are so for what they have acheived in life rather than online.

My favourite podcasts are... The High Low, Desert Island Discs, and Dishes for that matter!

My most recent buy online… some goodies for my little boy from the Elfie London sale - the sweetest Pinocchio Shorts! - I love online shopping, the ease and speed of it, and the opportunities the internet opens to those not living in a busy metropolis.

Book just downloaded/ read - Madame Zero by Sarah Hall - Sarah is a fantastic author based locally here in Norfolk - her short story collection Madame Zero is electric.

Favourite tweeter… Aside from following the news I tend not to be too active on twitter, I wish I could find the time!

Favourite instagrammer… journalist Tibbs Jenkins - she makes me chuckle.

Social media allowed me to meet… I see social media as a fantastic enabler for talent and business but it is not somewhere I share my private life.

Most worthwhile newsletter subscribed to… I must admit i try to keep my inbox clear of newsletters, and prefer to visit my favourite sites when the moment takes me.

Pet hate about life online… vibrate alerts on your mobile! We must maintain control of the time we spend online, and not be constantly interrupted by it.

Stand out online memory... launching our brand TROY London - It was a huge moment for my sister and I! We popped some Champagne and immediately started to plan how we can improve it. Websites are a constantly evolving art form and we feel it is a very personal expression of our brand message so we work hard to keep it fresh, interesting and easy to navigate.

August 2018