The Creative and Product Director for private members club, Soho House, shares her online favourites.

Kirsty Whyte is the Creative & Product Director for private members club, Soho House, heading up the product development for retail for both brands Soho Home and Cowshed.

Soho Home now in its third year, launches a capsule collection alongside each new house opening, as well as providing the houses with staples like the Barwell Crystal range. Cowshed, now in its twentieth year, was born from the actual Cow Shed of Babington House and can be found in every bathroom across the houses and restaurants.

As a “side hustle” Kirsty is also a Co-Founder and Creative Director for a new London based watch brand, Freedom To Exist.

An award inning designer, Kirsty’s background is in homeware and furniture. Previously the Design & Product manager for heritage retailer Heal’s. For several years Kirsty worked at homeware and furniture retailer Habitat, where she gained valuable experience in many areas of retail and design.

While working for Made.com as the Design Product Manager she was based in Shanghai for a year in 2011-12, which allowed her to work directly with manufacturers, gaining valuable experience, contacts and knowledge regarding the whole design development and manufacture process.

Kirsty has had items manufactured by Made.com, Modus, Oliver B, Heal’s and Normann Copenhagen, and freelanced for Dwell, Next & British Home Stores. Here Kirsty talks all things design...



My favourite website... - It's pretty hard to pick just one. I would say Dezeen as they cover all creative areas from interiors to architecture to name but a few.

My favourite apps... Shazam - I still think Shazam is one of the best apps in existence! I’m always discovering new songs, while out shopping, or from the TV! Asana really helps with tasking for myself and my team.

I also spend far too much time on Instagram either posting myself or sourcing inspiration. I’m a really visual person so it’s perfect for me.

Blog of choice... I don’t really have a lot of time to read blogs; but when I do it depends on if I’m looking for graphic, photography or food inspiration. I tend to follow their Instagram accounts instead. Some top picks are Mirador for graphics, illustration and packaging; It's Nice That for art, graphic design, illustration, photography, product design and much more; fabric of my life for minimal, modern, interiors, travel; Desire to Inspire for architecture, interiors; A Beautiful Mess for food, décor, crafts and colour.

Most recent buy online... I basically buy everything online; its just so convenient whether I’m travelling abroad for work, or on the bus…its amazing how you’re “one click” away. The last thing I bought was tickets to Secret Cinema’s Romeo & Juliet, I love the immersive experience; everyone gets so involved

Book just downloaded/read... How To Stop Time by Matt Haig - I’ve just got back from a short holiday in Ibiza and I managed to blitz through How To Stop Time, a really engaging read, that is easy to enjoy and escape into, while being thought provoking.

My internet hero... For a general internet hero, I recommend Twenty Two Words. But for an individual, I think its hard to say, as I think its not just about an online presence, it's about the 3D person and their actions. One person I admire in the time of the internet is Chloe Macintosh, Co-Founder & Creative Director of Made.com. I was lucky enough to work beside her in the early days of the business. Her vision of the overall look and feel, from photography to product; has really influenced emerging retail brands since.

Favourite podcasts... I tend to listen to quite a few podcasts while on long haul flights (which is quite a frequent occurrence for work) so here are my mainstays. Desert Island Discs - a classic. I’ve recently been enjoying revisiting the back catalogue. You discover so much about the interviewee and new music.The Adam Buxton Postcast - frequently has me giggling to myself, I really enjoyed his one with Bob Mortimer in April. I’m a bit of a film geek so love the weekly "wittertainment” reviews or Kermode and Mayo’s Film Reviews. I do love a business podcast, from How I Built It and Monocle's The Entrepreneurs.

Favourite tweeter... I have to admit, I rarely use Twitter

Favourite Instagrammers... There are so many! I like following Soho House, then I also love Father of Daughters, The Modern House, 2LG, Gray Malin, Susie Bubble, Emily Henderson, The Tate, then of course friends and family!

Social media allowed me to meet... Rather than meet, it helps me keep up to date with friends and peers. Although frequently I meet people at events and discover I’m already following them!

Most worthwhile newsletter subscribed... The Modern House - I mentioned this before as an account I follow on Instagram, but I also get their newsletter. My boyfriend and I frequently send each other new listings; with a dream of owning one of the properties one day!

I also like the Eventbrite's newsletter. It details events, activities you might be interested in; I went on a really cool walk last year; called “Stock bricks, to Brutalism”.

Pet hate about life online... As much as I love to embrace technology and modern day life, I think the main peeves are how much time I waste scrolling through feeds and also that those feeds are an edited life - not real life!

Standout online memory... When Facebook hit the UK and swept though every office in 2007…so much so that the URL was blocked for all at work!

Favourite social media tool... has to be Instagram, although I hate the ads. I think you should be able to pay an annual fee not to see adverts!

Favourite communications tool/app... It would have to WhatsApp - I love that you can leave messages pending when you have no WiFi (when you’re travelling on the tube) and group messages work better than any other platform.

iPhone or android... iPhone… 7; the upgrade can’t some soon enough. I want the new camera!

September 2018