Sleep, skincare, Schitt’s Creek and Strictly dancers: meet the sisters-in-law behind naturals brand, Bloom & Blossom.

When Julia Yule was working as a successful fashion PR and latterly as an editor at Condé Nast’s Glamour magazine, her beloved sister-in-law, Christina Moss, was concurrently busy building a stellar career in finance and marketing. And yet, deep down, each yearned to run their own business; one that would work alongside raising their burgeoning families and concurrently help others to navigate the sometimes-choppy waters of parenthood.

And so it was that Bloom and Blossom was born, quite literally, around the kitchen table. That the sister-in-laws’ aspirations tallied, with both drawn to skincare and wellness products, was a happy coincidence. That they get on like a house-on-fire and have an abiding respect for one another was an even happier one. And since, between them, they have five children, they know only too well the perils of scant sleep. Their focus then? Naturally, on helping to restore restful nights for their own, and others’, families with the aid of ‘beautifully natural fragrances that help transport you to a place of peace, serenity and calm.’

Since launching, their efforts have since been lauded to the skies; Bloom & Blossom is consequently covered in awards, and rightly so. And for any parent whose little one resists any element of bath-time (typically hair-washing in our experience), the brand’s collaboration with Roald Dahl – and specifically the BFG – to create the likes of ‘Whoppsy Whiffling Conditioner’, ‘Snapper Whipper’s Shampoo’ and ‘Dream Catcher’s Pillow Spray’ is an absolute godsend.



Here, Julia and Christina tell us about how their daily walks are always accompanied by Guy Raz’s How I Built This podcast; the app they’re obsessed with despite it inducing mockery in the office; and why you’ll never find them oversharing online.

Favourite website...


Well, as we just launched our own new website, then clearly it has to be our own. We also love our fashion and sleep, so another favourite is Desmond and Dempsey. We have even been known to wear their pyjamas to work.

Favourite app...


Ok, so I get mocked in the office for this, but I do get asked about this when in store. I love the Stocard app – it stores all my store cards on one app, in one space, so my lovely purse isn’t bulging at the seams.

Favourite blog...


We’re more about the podcasts, which we listen to while we do our daily walks. But if there are any websites we turn to again and again it has to be for recipe inspiration. Nadiya Hussain, Anna Jones, Ottolenghi, Tom Kerridge, and Mary Berry to name a few…

Internet hero...


She’s more than just an Internet hero, but as we might not get to meet her, we will stick to following and obsessing over her online: Michelle Obama.

Favourite podcast...


Unanimous decision here: we are hooked on Guy Raz’s How I Built This podcast. Diving into the detail of business growth – the journey, the pitfalls, the watch-outs and the successes – is an absolute tonic for any entrepreneur.

Favourite YouTuber...


We love the Bosh boys on YouTube – simple plant-based recipes that always taste delicious.

Most recent buy online...


Would love to say it was something breakthrough, but as it’s that time of year, and with five children between us, it is a mountain of school uniform. And let’s not even start on the name tagging. Not complaining – after the year that we have all had, the fact they are going to school is clear win.

Last book you downloaded or read...


We tend to pass books on to each other. Our most recent share was Where the Crawdads Sing by Delia Owens. If you haven’t, you must. It is a gentle yet symbolic depiction of survival. It is beautifully written and delivers a powerful punch. One to sit and devour.



Favourite tweeter...


Neither of us are big on Twitter – it always feels like the place that brings out the very worst in people, just so much negativity there. We don’t welcome that in and wouldn’t choose to.

Favourite Instagrammer...


There are so many. It is really difficult to choose between people that you know and people that inspire you, and brands that you love. And that is why Instagram is so good; the cocktail of all of these people makes for a very happy scroll.

Favourite tech gadget...


It would have to be our iPhones, they have everything in one place, all your life organisation: calendar, emails, apps, music, photos, WhatsApp, podcasts.

The most useful gadget/item on your desk...


Our big screens. After years of working from a laptop screen, we finally went for big screens on our desks. It’s revolutionised our excel spreadsheets – and changed our lives!

Most useful digital resource during lockdown...


Hands down, it has to be Slack – so easy for everyone to keep track of what’s going on within the business, even when you’re trying to juggle home-schooling and everything else life is throwing at us this year.

Most inspirational digital resource during lockdown...


We’re in awe of everyone who switched things up and used their creativity. Restaurants turning their hands to online tutorials, our favourite Strictly dancers teaching us the moves in our very own living rooms. It was such a moment in our lives – and to see how people reacted well was so encouraging.

First thing/app you look at on your mobile when you wake up in the
morning...


The news, but balanced with some Spotify as you have to start the day with a good tune.

Last thing you binge-watched...


Schitts Creek, because we all need something light-hearted and just twenty minutes long.

Favourite brands have you discovered online...


Trouva has been an incredible find, as it brings lots of small businesses together, making them accessible online. It is our go-to for unique finds and treasures.



Social media allowed me to meet...


It played such big part in building our partnership with Roald Dahl – we used the
platform to reach out to them to discuss our idea, and in turn it ended up being an
incredible partnership.

The best digital advice I've been given...


Be authentic and be you. Tone of voice is so important – you need to find a way to
communicate to convey your honesty. Do not try to be someone else, it will not
work.

My screensaver is...


We both have pictures of our kids as our screensavers – just makes us smile.

My standout online memory...


First being able to Google our brand and find it right there in the results. A moment.

My pet online hate is...


Oversharing. Balance is key, and there is just no need in this world for judging and
shaming people, particularly online. They are just cowards – just be kind.

Do you have any online rules or resolutions?


Again, it is about balance and being present. When we are at work, we are online;
when we are having family time, we are not. A saying we hold close is ‘be present’. It
is about being in the moment and having focus on that person and that moment in
time. When the children are tucked up in bed the laptop does come out. Being
working parents is a balance, and you have to make it happen.

The Internet. On balance, a force for good or ill?


We’re going to stay positive and say it’s given us opportunities and now we’re trying
to use our platform to do good ourselves. Lead by example, don’t they say?

By Nancy Alsop
October 2020

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