Anna discovers fashion inspired by vintage finds, rich in detail, flattering silhouettes, soft hues and enchanting vintage-inspired romantic floral prints.

Former Cosmopolitan fashion editor Rebecca Hessel Cohen couldn't find the perfect laid-back bridesmaid dresses for her wedding. She decided to work with a pattern-maker in the Manhattan design district and made her own long halter chiffon gowns. A beautiful single-layer dress. When someone then asked if she could do the dress as a skirt, and also a top to go with it, Rebecca started playing around with a few key simple pieces — enchanting vintage-inspired romantic prints, that could be twisted and thrown into a holiday suitcase.

She collaborated with Goop before even really fully launching the company, Love Shack Fancy because the first celebrity client was Gwyneth Paltrow - who loved these initial dresses so much she wanted to do a collaboration ‘Loveshackfancy for Goop’. They produced eight styles that were worn all over the Hamptons. Then J.Lo got some pieces. The little side business doing trunk shows started selling very well. Rebecca was still working at Cosmopolitan magazine, so in 2013, New York-based lifestyle brand LoveShackFancy was launched.

Inspired by the relaxed bohemian spirit discovered on her travels with work, Hessel’s original hand-dyed and printed silk dresses embrace all things ethereal and imaginative. Designed for dreamers and a globe-trotting lifestyles, the brand has international appeal and now sells at top boutiques around the world . The collection’s eclectic “luxe gypsy” mix in flattering silhouettes and intricate lace, have mass appeal because they are versatile and perfect for the city or beach.

And the name? Her mother (the original LoveShack muse) used to be the creative director at Seventeen magazine and a collector of vintage. She was going to start a prop-styling business online out of her house, style different houses and calling them love shacks.

Recent collaborations ensure fans are kept excited. Floral cotton trainers and printed sandals by Superga and printed hair accessories by Lele Sadoughi.

The difficulty is choosing which dresses to buy when I love every single one. The brand offer everything from lace dresses to hand-crafted knits and chic cotton embroidered tops.

I have my eye on the The Stacy dress - a perfect London office day dress to wear with trainers.

I love The Lorelei Dress and in white.

The Juliette, which comes in Black and White print

And for holidays and the perfect white cotton pieces, I really really want the the Andie

and the Gwen.

July 2019