Liewood is the quintessentially Nordic label renowned for its iconic designs that are deeply rooted in tradition.

Where practicality and sustainability take priority, this Copenhagen-based brand makes accessories, beautiful interior designs and stylish clothes in a Nordic style for older and younger children.

Liewood’s motto is: to advocate slow living, creating products that will last for generations. This forward-thinking ethos also applies to the company production process. All their products are made of sustainable materials, such as organic cotton and recycled polyester. Designs are created with a thoughtful, modern approach; all fabrics are GOTS-certified.

Founded in 2015 by Anne Marie Lie Norvig, who was inspired by her own family to create beautiful products, her goal is to slow the pace of living so that you can focus on enjoying every precious moment together.

This stunning Scandinavian brand has thought of everything when it comes to practical pieces. I love the muted coloured bowls, cups and cutlery, and the friendly animal faces printed onto tableware.

Cosy cotton is used throughout the clothing for warmth and comfort while streamlined silicone makes cups and bibs easy to wipe down after mealtimes.

The Bathtime section includes cute washcloths shaped like furry friends and snuggly bathrobes and ponchos crafted from organic cotton.

The wide selection of waterproof Liewood toys are perfect as gifts and for time in the bubble bath and when it’s time to sleep, they’ve created a rabbit cuddle cloth in a vast array of colour options, making a welcome change from the standard blue vs pink choice given by most mainstream brands - and soothing animal night lights, charged easily with a simple USB.

And for changeable Spring season weather? I love these easy to slip on rain boots with soft teddy lining. Tested for slip resistance on wet and dry surface and free from harmful chemicals like phthalates and PAH.

By Anna Bance
April 2022

Anna Bance

Anna is the co-founder of Girls Meets Dress and a contributing editor to the GWG. She expertly guides us round the most covetable online fashion.