Anna is bowled over by the Italian brand that pays homage to Italy's rich textile archives repurposing vintage prints as bold creations.

Launched in 2015, La DoubleJ is the maximalist brand scouring Italy’s textile archives to repurpose vintage prints as bold creations that are rooted in the artistry of the past. With a love of rare vintage design and head-turning prints, Los Angeles-born, Milan-based founder JJ Martin was a street-style star, journalist, vintage collector and contributing editor at Harper’s Bazaar and Wallpaper* magazine.

Her flair for vintage clothes means the company has expanded from a shoppable magazine to a full lifestyle label offering new fashion made with archival prints, cool home design and rare vintage. Think 1970s geometric patterns, botanical prints, a fun spirit, and plenty of colour.


She began to create ready-to-wear pieces, working with top Italian textile manufacturers, such as Mantero, the same 150-year old Italian silk manufacture used by Pucci and Dior. Using vintage fabrics sourced from Mantero’s archives, Martin focused on a few simple silhouettes in materials like cotton and silk twill. The A-line and to-the-ankle T-shirt dress in particular were a great canvas for pattern and colour and 100% Made in Italy.

The brand has also expanded to include homeware. Partnerships include Mantero Seta (for vintage prints), Bitossi Home (for plates), Mascioni (for table linens), Larusmiani (for a pop up shop & pajama), Rome based artist Liselotte Watkins (for illustrations & hand painted vintage vases), Milan architect Luca Cipelletti (for the travelling Wunderwall installation) and Milan designers Dimore Studio (for a joint pop up shop and dress collaboration).


Inspired by mythical Milanese housewives, otherwise known as Sciure, La DoubleJ Housewives is in constant expansion and plates feature vintage patterns that are intended to be layered, mixed and matched with their printed linens for a maximal table effect.

By Anna Bance
March 2020

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Anna Bance

Anna writes bi-monthly on fashion and the home.

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