The story behind Badi, the room rentals platform linking flatmates and landlords.

Four years ago, Carlos Pierre had a light bulb moment. He was working for PwC and was frustrated by the process of trying to rent a room in Barcelona. Carlos was trawling classifieds to find a bedroom and didn’t have the option of checking who lived there already.


Inspired, he set up a rental app called Badi to take the stress out of flat-hunting enabling people to list, find and securely book rooms that suit their needs, from anywhere in the world. Badi uses AI to match tenants, roommates and landlords based on their preferences, personalities and interests. It currently offers its services in four European markets: Spain, France, Italy and the UK.

I came up with the idea when… I was starting my rental search in the city centre of Barcelona. While surfing the internet, by chance I discovered the story of an American woman who found a roommate in just two days, after having published her ad in a dating application. This is when I had my idea: create a platform that connects people looking for a roommate, according to their age, their personality and their interests.

The biggest challenge is… to be able to make fast decisions when starting a new project. It’s important to analyse user feedback in order to create a competitive product. When I started badi, I only had a year of professional experience after university so I needed to surround myself with the best professionals and constantly ask their opinions in order to be able to launch this exciting project.

The average day is spent… exercising, listening, synthesising and communicating - in that order.

My favourite quote… “The only way to do great work is to love what you do.”

I am where I am today because of… my team, determination and luck.

I am who I am because of... my family, my friends and my experiences in life.

The best advice I've been given... listen to understand, not to respond.

In five years I’d like to be… happy and fulfilled.

The thing no one ever tells you about running your own business online... Even if they tell you, you don't get it until you are into it. The hardest work is to hire the right people at the right time and also to be ready to let go when time comes.

The website I most frequently use is... probably Spotify.

Our biggest mistake and what it taught us… We should spend less time thinking and more time executing.

What apps do you use to be more productive... Gmail, Google Drive, Trello and Slack.

The team consists of... Over eighty premier league designers, architects, scientists, storytellers, executors and creators. They’re made up of 18 different nationalities and speak a total of 13 different languages. All in all we work together as a team to offer the best experience in the market by bringing innovation, design and dedication to an obsolete industry.

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June 2019

By Annabel Jack