Calling all shoddy shoppers! A new website simplifies the giving of gorgeous gifts.

Former make-up artist Natalie Raven oozes good taste. You can tell that at 10 paces. So she was perfectly placed to launch a business, just over a year ago, that relies on an in-depth knowledge of all things stylish.

When she founded Parcel, the luxury gift-box service, her aim was to lighten the load of the time-strapped shopper. Her customers are considerate folk who have money to spend on their loved ones but are hampered by busy lives.

Natalie says she wanted to help people: “Spread the love with none of the hassle.”

Her beautifully designed website, Parcel, does just that.

Customers can choose from about a dozen cleverly conceived – and exquisitely presented – Parcels (called things like “But First, Coffee” and “Daddy Cool”), which are full of carefully curated, thematic items, to send to their loved ones.

Or they or they can go down the bespoke route, selecting four to seven gifts, which Parcel will then wrap and send out on their behalf.

Throughout the site’s roster of lovely – often local and independent – brands, high standards are assured. Natalie says: “Parcel is a huge supporter of innovative and independent makers, with the hope of introducing you to products that will become your forever favourites.

“It’s important to us that the products we include in every Parcel not only look beautiful but are also the quality that a special someone deserves.

“All cosmetics and skin care products are paraben- and animal-cruelty- free, all leather goods are handmade and all candles are natural and hand-poured.”

Think Japanese stationary, Scandinavian homewares, cult beauty brands from LA and organic chocolate in hand-drawn packaging. It all makes for a feast for the senses.

We particularly love these Parcels.

Scandi Home

With chic candlesticks, an enamel baking tin and a totally divine coffee-table book, this Parcel is a home-lover’s dream.

Mr Shoreditch

The dapper gent in your life will thank you for this cool Parcel, which includes a trainer-cleaning kit, stunning bar of Ocelot chocolate and elegant leather notebook.

Mr & Mrs

From the coffee pot and espresso cups, to the candle and silk pillowcases, this bundle of joy will get married life off to the perfect start.

Being thoughtful just got a whole lot easier.

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March 2019