One lazy Sunday in Oslo, three close friends came up with the idea of a clothing label built around the art of slacking. It was 2007 and the founders – Thomas Adams, Henrik Norstrud
and Knut Gresvig
– were keen to bottle the essence of a carefree weekend.
It occurred to them that if you combine a cosy hoodie with a pair of sweatpants, joined with a zip, you get slackerwear perfection.
Thus was born Onepiece
and, with it, the Onepiece Jumpsuit, the brand’s core product. An instant hit in Scandinavia, the company now sells its jumpsuits, hoodies, shorts and accessories in over 100 countries and boasts over a million fans on social media.
Co-founders, Thomas Adams says: “The result [of our idea] was a worldwide phenomenon of re-engineered jumpsuits that ventured out from people’s homes and onto the streets and clubs. In our crusade against rules, norms and anything not perfectly comfortable, we are the originals, the experts and the dedicated.”
The Guardian described the brand as the “most coveted Norwegian export since A-ha”. Onepiece jumpsuits have been seen on several celebrities including Cara Delevingne, Justin Bieber and Beyoncé. This, surely, is the most relaxing way to follow a fashion.
Here are our spring picks from Onepiece
for men, women and children.