The one-stop shop for sustainable fashion is marking the end of the year with some brilliant plaudits and exciting growth.

With a background in finance and a passion for fashion, Angela Ene’Adamopoulos founded Modafirma (meaning “fashion firm” in Latin) in 2015. Her vision back then was to create a website through which independent brands could sell their wares to global consumers.

The platform has gone from strength to strength ever since, thanks to hard work and a shrewd understanding of the zeitgeist.

Angela says: “Currently, over 60 per cent of newly launched independent fashion and apparel brands fail within the first year of trading. This is primarily due to prohibitive costs, lack of entrepreneurial know-how and rigid barriers to entry.

“I launched Modafirma with the main aim of providing a medium for these brands to garner visibility, to optimise the buyer-supplier chain within the industry and provide a marketplace for the style-conscious to buy unique, high-quality pieces whilst simultaneously promoting and supporting the scale of the independent brands they buy from.”



At this year’s BMW i UK Tech Founder Awards – which celebrates and champions the entrepreneurial journeys of those who create, disrupt and innovate within the UK’s rapidly changing tech landscape – Angela was shortlisted in two categories (MadTech Founder of the Year and Retail & E-CommerceTech Founder of the Year).

As if that were not enough, Modafirma was also shortlisted for Fashion Website of the Year at our 2018 the mission tm GWG Website of the Year Awards, confirming yet further its excellence in the fashion tech field.

Amid all of that triumph, the Modafirma team has found the time to plan an expansion of its offering. They will soon be launching baby and homeware sections on the site and are plotting to collaborate with offline independent boutiques to give them a platform for their wares.

Bring it on! Whatever Modafirma touches generally seems to turn to gold.

November 2018