Check out Free People, the US label that’s been dressing youthful bohemians since the 1970s.

There can’t be many brands with as clear a sense of their identity as Free People. Over the years, it has been variously a clothes store in Philadelphia, a global wholesaler and the cool, contemporary website it is today. Throughout each of Free People’s incarnations, though, it has held tight to the values of its core customer.

They believe her to be: “a 26-year-old girl, smart, creative, confident and comfortable in all aspects of her being, free and adventurous, sweet to tough to tomboy to romantic. A girl who likes to keep busy and push life to its limits, with travelling and hanging out and everything in between. Who loves Donovan as much as she loves The Dears, and can’t resist petting any dog that passes her by on the street.”

Free People pieces – which include swimwear, accessories, denim, dresses and underwear – are fresh, current and designed with this girl in mind.

The funky, magazine-style website is endlessly inspirational. We love the High Tide A-Line Jeans, with their zesty summer vibe. We can’t resist the Daisy Fields Maxi Dress. And the Detty Heels are the perfect party shoe.

It may have a bohemian spirit, but Free People is a thoroughly modern brand. As well as its raft of gorgeous clothes, Free People also offers an enticing lifestyle blog and a judiciously stocked beauty and wellness section, selling everything from candles and crystals to cookbooks and cleansers.

Go on, girl – give yourself a boost with some of Free People’s boundless energy.

Delivery is free over £75.

July 2018