When they’d got fed up with the “soul-destroying misery of the annual hunt for swimwear”, twin sisters, Belinda Robinson and Anna Roscoe, set up the company of their dreams.

In 2003, they made it their mission to create a mail-order company that would provide sophisticated, well-cut swimwear that flattered real people. The sisters have always been careful to focus on strong customer service and excellent fitting advice. They test all of their stock themselves and, in 2016, won the feefo/Good Web Guide award for excellence in customer service.

They know their customer well. Anna Roscoe told us: “For many people, a visit to Coco Bay’s website is part of planning for their holiday, so to give the site atmosphere we always do location shoots. Our aim is to transport people to that warm paradise even if they are buying beachwear in the midst of winter.”

Among Coco Bay’s roster of carefully chosen designers is Seafolly. Year after year, the wildly popular Australian brand is a hit with Coco Bay customers – thanks to its amazing fit and durability.

Here, we take at look at Coco Bay’s bestselling Seafolly bikini collections.

Seafolly Dark Olive Bikinis


Suiting all skin tones, this gorgeous, sophisticated dark green is an endlessly flattering shade for swimwear.

Seafolly Lovebird White Bikinis


Nostalgic, feminine and timeless, this romantic collection suits works for all ages and body types.

Seafolly Block Party Bikinis – Denim


This collection is fresh, modern and sporty. Its deep blue colouring, edged in bright white, will set off a tan perfectly.

Seafolly Sahara Nights Bikinis


With its tribal print and pops of hot pink, the youthful Sahara Nights collection will set you apart.

Seafolly Chilli Red Bikinis


Turn heads and stop hearts in this bright red range of flattering bikini separates.

Seafolly White Crinkle Twill Beach Shirt


Whichever bikinis you end up with in your basket, throw this brilliant all-rounder of a cotton cover-up in, too.

July 2018