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Seraphine

Stylish maternity wear, popular with celebrities and mothers-to-be the world over.

Chic, elegant and affordable, Seraphine is a top destination for maternity wear and a favourite of mums-to-be the world over

MATERNITY CLOTHES

Founded by Cecile Reinaud seven years ago as a maternity clothes boutique in Kensington, London, Seraphine went on to attract a huge customer demand for mail order. In 2003, in response to this demand, its online store was launched and, since then, it hasn’t looked back. Seraphine’s popularity has much to do with the quality of fabrics used, which are both flattering and comfortable for pregnant woman. Each design is carefully trialed to ensure that it grows with your body throughout the nine months of pregnancy.

WARDROBE ESSENTIALS

The Seraphine website divides clothing into categories covering maternity dresses, jeans, tops, lingerie, swimwear, knitwear and nightwear to name a few, and also offers new baby items and accessories such as bags and belts, baby wear, breastfeeding tops and skin care to ensure mothers and mums-to-be look radiant at all times. The ranges are designed personally by Cecile with wardrobe essentials, work wear and special occasion pieces all forming part of the collection. Seraphine offers one of the widest ranges of denim available to pregnant women, offering three fit systems and a choice of leg lengths and visitors can scroll over each item to get a thorough impression of each item before they buy.

CELEBRITY FAVOURITE

Search the site via types of clothing or price or view items that celebrities such as Jessica Alba, Claudia Schiffer and Denise Van Outen have worn during their own pregancies. Seraphine has raised over £50,000 for the baby charity Tommy’s, which is dedicated to miscarriage and birth defect and actively works to reduce its environmental impact in its working practices.

1 July 2010