Meghan Markle has worn trinkets from Canadian heritage brand Birks on several key occasions. Here, we take a look at the increasingly prominent jeweller.

At the engagement photo-call outside Kensington Palace last November, Meghan Markle wore a pair of gold and opal earrings by the Canadian jewellery brand, Birks. Thereafter, traffic flowed to the Birks website – increasing by 400 per cent – and the earrings, which cost £850, sold out.

The soon-to-be princess then wore Birks diamonds on Christmas Day and another pair of their gold earrings for her visit to a Brixton radio station in January.

Though Markle had first come across the brand at its flagship store in Toronto in 2011, when she was filming Suits, her choice of earring was phenomenally well timed. The month before the royal engagement was announced, Birks had launched in the UK, at 12 locations including Mappin & Webb and Goldsmiths and on their websites.

Birks and the British royal family are a natural fit, for the brand has its roots in UK soil. Four hundred years ago, some members of the Birks family were part of The Cutlers’ Company of Sheffield, which sought to maintain the standards and quality of Sheffield cutlery and steel.

In 1879, Henry Birks, a pioneer who believed that jewellery had the power to bring magic to people’s lives, opened a small shop on St. James Street in Montreal, Canada.
That boutique has blossomed into the internationally distributed brand so beloved of Prince Harry’s fiancée.

Eva Hartling, Vice President, Birks Brand and Chief Marketing Officer at Birks Group Inc, has said: “Ms Markle has been a longtime supporter of Birks. When she was living in Toronto, she was introduced to the brand by her friend and stylist Jessica Mulroney and has continued to choose Birks since moving to London. We are thrilled to see her carry on wearing our brand during this exciting time.”

Birks is surely hoping that the Markle sparkle will illuminate the brand for years to come. And who knows? We may just find it winking at us during the wedding of the century this summer…

April 2018