Are you a conscious consumer?

We have been scouring the net to round up the ten best ethical, Fairtrade or sustainable businesses online, from the Best of British to the global brands. Take your pick.

Soap Co.
Based in East London and the Lake District, Soap Co. employs over 100 people - 80% of whom are blind, disabled or otherwise disadvantaged. Through the sale of their modern, luxury body and bathcare products (we love their geranium and rhubarb range) – they have created 10,000 days of employment and aim to generate 60 new jobs per year. Their social enterprise structure creates real, credible social value from the ground up – not to mention beautiful cruelty, paraben-free products by hand, from bar soap to luxury bath oils.

Jaggery London

Theresa Devitt grew up in Auroville, Southern India and always knew she wanted to create a sustainable, conscious business, based in her home town. Fast-forward to 2018 and she launched her sell-out collection of hand-knitted womenswear and kids’ jumpers and tanks for Jaggery London. Based in Hackney, she introduces new styles and colourways each season, all created by artisan workshops of women within the Auroville community, providing livelihoods for local, rural villagers. Beautiful, timeless knits – we love the oversize cuffs and chunky turtleneck of the optimistically named, ‘till the summer comes again’.

Kin and Kloth

If you’re looking to upgrade the eco-credentials of your linens, Kin & Kloth have created a range of ethically made, luxury Turkish towels. Slowly hand-woven on traditional wooden shuttle looms using certified raw organic cotton and dyes. The striped hammam towels are light-weight, yet super absorbent so great for holiday packing, or taking to the beach. They do a sweet range of swimming ponchos for kids, too.


Bedfolk have created the gold star in ‘eco bedlinen’. Oeko-Tex certified - meaning they are made without the use of harmful chemicals or synthetics – they are woven by a family-run mill in the heart of a UNESCO World Heritage Site in Portugal. Choose from 3 simple weaves. All are made from the finest-grade cotton to allow the beauty of the natural fibres to shine through, all in the dreamiest range of neutrals.

Jollie’s Socks

Jollie’s Socks’ ethical credentials are built on the simplest premise; purchase a pair of their jolly coloured socks and they’ll donate a pair to a local homeless shelter – ‘wear a pair, share a pair’. We love the idea of the ‘sock-subscription’ for Father’s Day, delivering a pair a month, all-year-round. Or build a gift box in their favourite hues.


Co-founded by sisters in law, Georgina (who works in film) and Jo (ex-Maxmara) – V BY TOWNSLEY bags are handcrafted in Abruzzo, Italy using cruelty-free, Japanese vegan leather. Strong, yet soft, their beautifully designed totes, cross-body and clutch bags come in a range of on-trend pastel shades.


British womenswear brand Dai offer a capsule collection of easy-to-wear, functional, luxe workwear with sustainability at its core. Fabrics are Oeko-Tex-certified and are made at an Italian mill recognised for minimising its impact on the environment. Created by Trans-Atlantic ex-financier, Joanna Dai for women on the move; with 4-way stretch in wrinkle resistant and high-performance fabrics. The brand also partners with Dress for Success Greater London to provide professional attire, a network of support and career development tools to help disadvantaged women thrive in work and in life.


Sidai collaborates with Maasai women in Tanzania to merge their time-honoured, intricate beadwork with a modern aesthetic. From layering friendship bracelets to statement earrings, created using recycled materials – they provide sustainable employment to women, enabling them to continue in this traditional craftsmanship, whilst being paid a fair wage to support their families.


Growing up in Kenya, Steph Bishop fell in love with the bold, woven baskets of Africa and so Wovenology was born. Individually hand-woven in Ghana by male and female artisans, buying direct from the weavers, Wovenology can ensure a meaningful income and gives back 2% of their profits to protect the weaver community’s infrastructure so their families can thrive. Made using an agricultural by-product and taking up to 5 days to create each piece, we love the colourful Moses baskets and dog bed designs.


To date, Batoko have recycled 220,000 plastic bottles into swimwear. Their 100% recycled swimwear range is digitally printed (to save water) using bold designs, inspired by the oceans they are trying to save. Based in the North West of England, they run beach cleans and use a portion of their profits to support the UK’s leading marine conservation charity to promote the dangers of plastic in UK waters.

If you like this story, you’ll love these:

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Little Earth Baby: Natural, non-toxic and biodegradable baby products

My Web with Natasha Finch, co-founder of ethical fashion label Beulah

May 2019