Boutique brand Never Fully Dressed is sexy, empowering and bound to make men blush. Ladies, you’d better bookmark this one today.

The Never Fully Dressed story is a pretty happy one. Born and raised in London, founder Lucy Anne Tighe has long had a passion for creating fashion. Her grandfather gave her a Singer sewing machine when she was seven. In 2009, she started sewing small samples of her designs and selling them at Portobello and Spitalfields Markets.

Sales there and online went so well that, by 2014, she’d moved the brand from her home office to a bricks and mortar shop in Essex. Now, Never Fully Dressed is the go-to label of sophisticates in the know.

Contemporary and affordable, Never Fully Dressed is about bold wardrobe staples in fresh prints and on-trend pallets. Their tagline – “sophisticated sass” – says it all. Leopard print pops up regularly, skirts are slit to the thigh and flashing flesh is a theme. A certain TOWIE-style elegance ties the lot together.

Never Fully Dressed has a philanthropic arm, too. Tighe once said: “I have really built the idea of NFD as an umbrella for all sorts of charity projects involving fashion, film and the community.”

Check out the “ChariTees” section on the site, for example. NFD donates a proportion of the profits of these specially designed T-shirts, phone covers and canvas bags to a range of worthwhile charities, including White Helmets, CoppaFeel and Forgotten Women.

US model Kendall Jenner is a fan. Last year, she posted a video on Instagram of herself wearing a Never Fully Dressed “Boob T” (£29). Each sale of these chic, white, organic-cotton T-shirts, which are imprinted with a simple line drawing of two boobs, gives £5 to the mental-health charity, Mind.

That’s what we call shopping with a conscience.

April 2018