With its confident, continental vibe, there’s a lot to love about this enduringly popular brand

With its timeless classics and exciting, on-trend pieces, MADELEINE offers beautifully crafted female fashion.

Currently celebrating its fortieth birthday, German brand MADELEINE has been making shopping easy for women since 1978. It all began with an enticing catalogue; it started opening stores in Europe 1991; and the entire collection was available online by 2005. By 2008 it launched in the UK and the brand has remained one of the UK fashion stylists' best kept secrets ever since.

The team says: “Whether you come into contact with us online or through the catalogue, we place great importance on personal service, tailor-made advice and creating a unique and pleasurable shopping experience for our customers.”

Indeed, the fashion label takes care to understand its core customer. A MADELEINE woman is style-conscious and won’t settle for second best. She is self-confident and ambitious, with a keen interest in fashion a taste for high-quality fabrics and luxury. She wants to be perfectly dressed for the part, whatever the occasion.

Nikki Garnett, who writes a blog called Midlife Chic, has this to say about MADELEINE: “The clothing exceeded my expectations in terms of quality and cut. Everything was true to size and there were surprising little details such as a chrome Madeleine tag under the collar of the jacket that made each item feel premium.

“The shoes and accessories were leagues ahead of brands in the UK that I would pitch at a comparative level.”

With its confident, continental vibe, there’s a lot to love about this enduringly popular brand.

We like the Summery Striped Skirt; the Gold Double-Strand Necklace is hard to resist. The Leopard Print Bikini, with its high waist briefs, is quirky and flattering. Put together, the Sleeveless Top and Trousers look sensational.

The MD of MADELEINE Fashion UK, Till Oesterich, says: “The loyalty and trust of our customers who have accompanied the Madeleine brand for many decades is certainly our greatest achievement. It shows us that Madeleine has kept up with the latest trends and, above all, given our customers what they want.”

It looks as though MADELEINE will be dressing the discerning woman for another forty years yet.

May 2018