Distinctive women's fashion, with an eastern edge.

Born out of a love of hand crafted Indian products, East has been designing fashion with an ethnic flavour since the early nineties. Beginning as a retailer of Anokhi clothing, East has expanded into other areas, but the compay maintains a close relationship with these pioneers of hand block textile printing.


The clothes and accessories found at East are united by a consistent presence of vivid colours, vibrant prints, hand crafted embroidery and organic and natural materials. East often use merino wools, organic cottons, linens and beads made from wood, seeds and shells.


The site is very easy to navigate. Products are divided into three departments; Clothing, jewellery, accessories – or you can shop by collection. East launch a new collection every few weeks, keeping the site fresh and each collection is based on a particular theme or palette. Check out the beautiful prints featured in the current Anokhi collection.

09 February 2011