'The world's best E-Toy Shop' - helping you find the perfect present for girls and boys of all ages.

Wicked Uncle isn’t just a toy company. It's a present service for birthdays, Christmases and other occasions. It's the only toy shop in the world that doesn’t sell primarily to parents. It sells to uncles, aunts, godparents and grandparents. Hence the name, Wicked Uncle. The term 'wicked' may no longer be down with the kids, but anybody over thirty knows what we mean. And it is a great name for a toyshop.


Wicked Uncle is a community of small, pointy-eared elves based deep in the countryside somewhere over the rainbow near Elveden, with a mission to provide brilliant toys for boys and girls. It has scoured the world to find a really useful selection of fun, unusual and exciting presents for children, many of which you just won’t find anywhere else. It is very proud of its huge range of toys, puzzles, games and books. From babies to teens, it has all bases covered.
It aims to make buying a present for a child as easy as possible. The site has deliberately divided everything by age and gender because those are the things everyone knows about any child. However, it also allows you to search by area of interest; may be you know the child is creative, or into outdoorsy things, for example. There is also an option to search ‘ALL’ so you can see all the cool products on offer.


As well as a brilliant selection of presents to suit all ages and interests, Wicked Uncle has ten sorts of gift wrap, and specially skilled elves to make your gift look suitably stylish. It can send a handwritten card for a birthday, Christmas or a Christening, so you look like you’ve worked really hard on the personal touches and score cool relative points.

The reminder service then automatically sends you reminders forever, so once you have bought from Wicked Uncle, you never miss another birthday. (You can alter these or add more in - even include your wedding anniversary if you like. Nothing says “I love you” like a game of Plop Trumps).


Wicked Uncle really values its customers, and works really hard to get it right. In the unlikely event that something does go wrong, let them know and the customer services team will do everything it can to put it right straight away. This is why the company was the proud winners of the 2015 Good Web Guide Award for Excellence in Customer Service, sponsored by Feefo.

Customer feedback says it all:-

“My go-to site for children’s presents”
“Excellent service”
“Flawless from start to finish”

Sounds good, doesn’t it? But don’t just take their word for it. Go and take a look.

April 2018