Christmas fairs may be cancelled but websites like Virtually Wrapped are swooping in to save the day.

Nothing heralds the start of the festive season like the clove-scented bustle of a Christmas fair. Here, makers and sellers bedeck their stalls to showcase their wares, while shoppers on a mission fight over the best bargains. One of the pandemic’s many shortcomings is the fact that such festive scrambles are not to be this year.

Do not fear, though. If you need a secret weapon this Christmas, let us suggest a visit to Virtually Wrapped, 2020’s coolest Christmas pop up.

Housing a carefully curated selection of small independent brands, this smart new website offers all you need to please the men, women and children on your list.

Virtually Wrapped’s covetable gifts are divided into appealing and shopper-friendly categories: for her; for him; for dining; for little ones; for home; for sparkle; for bespoke; for beauty; for pets.



Luxury knitwear from Alex Gore Browne? A sweatshirt they won’t roll their eyes at from Five Boys Clothing? Some pretty Birdie Fortescue homewares? A clever Toy Box Club subscription? Your little person’s first bike from Sisi & Seb?

The idea is that you take time to browse the site, just as you would take time over a visit to a Christmas fair. With 140 brands to savour, this could just be your best Christmas shopping experience ever.

As if we needed an extra reason to love it, the platform has partnered with two fantastic charities, James’ Place, which aims to stop men dying by suicide, and Shout, the mental-health support service. To support these crucial causes, you can enter the Virtually Wrapped prize draw for £5 a ticket.

The site’s slick aesthetic is carried over to its burgeoning Instagram account, too. Follow them at @virtuallywrapped for yet more pretty shopping inspiration.


The Virtually Wrapped team says: ‘We are delighted to present the very best the UK and beyond has to offer and hope you find the treasures and stocking fillers you desire. Don’t battle with the crowds this Christmas: support independent businesses, perform a festive miracle and get everything wrapped up without leaving the comfort of your own home.’

Sounds like all your Christmases have come at once, right?

By Becky Ladenburg
December 2020

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Becky Ladenburg

Features Editor

As the GWG's features editor, Becky has her discerning finger on the cultural pulse. She's also our go-to expert on the property market.

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