The best sites for heirloom quality, timeless jim-jams.

Do you give your children smart new jammies on Christmas Eve? Every family has their own beloved festive traditions and routines, and Christmas Eve pyjamas are fast becoming the norm. What could be sweeter than cosying up in new pjs, putting out the reindeer food and waiting for Father Christmas to reach your chimney?

If you thought the children’s sleepwear market brimmed with cartoon themed synthetic pyjamas, you are much mistaken. In 2020, a growing number of boutique sites started selling seriously smart, heirloom quality, unique children’s nightwear that will stand the test of time – and make the kiddos look half decent in the Christmas Day present opening photos. See our edit of eight sites selling top notch pyjamas for children. Just add fluffy slippers and hot cocoa, and you’re all set for your Christmas Eve pyjama party.

Amiki Children

Brace yourself Father Christmas, Amiki Children’s princess nightgowns and designer pyjamas are not for the faint-hearted. A Vogue favourite, this sleepwear site is full on luxury, with ruffles, velvet and bows galore. Inspired by the Victorian era, the silky nightdresses and pyjamas feature lace, frills and balloon sleeves. The boys offering is more modest with traditional pyjamas in tartan and block colours. Talk about dressing up for bedtime.

Nights By Wilder

Swoon. Super comfy and super sweet, the vintage-inspired pyjamas from Nights By Wilder get our vote for charming pyjamas worthy of a Christmas Eve treat. A typically pretty favourite of Liberty London, Nights by Wilder sells timeless nightwear for boys and girls aged two-to-eight years old. They are made in England, using organic sustainable cotton which has been hand-spun in India. We love the loose shapes and details such as mao and peter pan collars, contrast piping and monogramming.

Dotty’s Pyjamas

For your Christmas Eve jimmies, do you want beautifully traditional pyjamas without re-mortgaging the house? Is it really too much to ask? Designed in Buckinghamshire, using the softest cottons from France, Dotty’s Pyjamas start at £32. Savvy girls get to choose from the pink tartan, the silvery dots, the plain blue or red daisies, all with elegant piping. Boys have six drawstring PJ bottoms to choose from, in tartan or stripes. Dashing.

Sleepy Doe

Is it even Christmas without a new pair of special pyjamas? Based in Bath, Sleepy Doe sells whimsical and beautiful organic sleepwear, for women and children, designed to encourage the most beautiful of dreams. The frilly pink and olive floral pyjamas, for both mothers and matching daughters, are beautifully made in a small family run factory in Spain. Act fast as they will sell out this Christmas.

Mini Lunn

Mini Lunn’s sleepy offering could be the best of both worlds, vintage-style cotton and silky satin nightwear with fun bespoke modern embroidery. All at a sensible price. Growing up around beautiful antique clothing from her parents’ shop Lunn Antiques inspired Lizzie James to set up shop in 2014. Her boutique business Mini Lunn sells personalised luxury sleepwear for all the family.

Derek Rose

Just like Grandpa! Luxury men’s nightwear has long been synonymous with Derek Rose, a family-run business which has been passed down for three generations. Using the same super soft cotton for which they’re famed, Derek Rose now sells children’s traditional pyjamas. On the site, you can shop by fabric weight, size and colour and monogram your sleepwear with a choice of font, colour and text.

Pyjama House

With Christmas Fairs up and down the country cancelled due to Covid-19, Pyjama House relied on website sales this year. Auspiciously, their reputation for the softest, cosy brushed cotton pyjamas at sensible prices precedes them. Loyal customers knew to shop online. While they sell traditional pyjama sets for little people, they know that teenagers just want PJ bottoms or shorts. Adults get a look in too, and if you’re that way inclined, you can kit out the whole family in matching jammies. Now, there’s a Christmas family photo!


This Christmas, what will you buy the little darling who has everything? Designer silk sleepwear for children may be the answer. Instagram and influencer favourite Yolke now sell mini matching luxury silk pyjamas in their bespoke prints so that mothers can match their little ones. The unisex kids’ pyjamas, which can be monogrammed with initials or a name up to ten letters, will set you back £180. Spoilt little blighters.

Ellie’s Heirlooms

Actor and designer Ellie Piercy makes the most beautiful nightwear for children (and grown ups too) from her studio in east London. Repurposing antique linen, her pieces are as good for the planet as they are easy on the eye.

By Annabel Jack
November 2020


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Annabel Jack

Contributing Editor

Annabel is a regular contributor to The GWG, with a taste for finest in food, fashion and interiors.