Tony Blair attempted to demonstrate his man-in-the-streetness by using the phrase 'you know' a lot and asking his colleagues to address him by his Christian name. David Cameron turned to the internet. Webcameron began in 2006 as the Conservative Leader's direct appeal to the British voter. See me not as an old Etonian with a degree from Oxford it says, but an honest, hardworking family man who has the interests of common people at heart.
Webcameron has moved to the main Conservative Party website and lacks a forum. In essence, it offers little more than another platform for the broadcast of policy, rather than a two-way dialogue between the elected and the electors. Issues can be searched for on the drop down menu on the left-hand side of the screen. On the right-hand side of the screen videos are divided up into Recent and Most Viewed. There is also a link to an archive of the videos that have been uploaded to the site.
There's plenty to trawl through here, should you have nothing else to do. You can watch Mr Cameron celebrating Diwali at the Swaminarayan Temple in Neasden, discussing British Olympic success, and giving his ideas on how to clean up British politics. Ah, such, such are the joys.