Mother-daughter duo Cassie and Bev always knew they would set up a business together. Three years ago, they started Room 356, an understated home and lifestyle shop in Bolton with accompanying online shop and social media accounts. ‘Instagram has been a wonderful platform to reach out to a wider audience,’ says Cassie. ‘It has allowed us to connect with other like-minded people as well as showcasing our products in a visually, aesthetic way. It has allowed us to shape the Room 356 brand and along with Instagram stories we have been able to give a further insight into what goes on behind the scenes. As with all small businesses, budgets are limited and so Instagram, which is free, offers a very useful and effective marketing tool without breaking the bank.’ They have also discovered lots of makers and brands to work with allowing them to include unique and original products in their collections.

Inspired by their pared down homeware, we asked them to compile a list of ceramic designers we should know about on Instagram.

@jacklaverickdesign
Jack Laverick

We work with Jack and stock an array of his ceramic pots. We love the geometric designs and the tilted planters are our favourite. They are so versatile, they can be used to hold tiny succulents and air plants as well as being used to hold salt crystals or as a ring dish.

@oh_oak
Oh Oak

Inspired by nature and Nordic tones, we love the work of Sarah Oakman. Not only are her objects tactile, they are functional too.

@claycanoe
Clay Canoe

Based in Newcastle Australia, Clay Canoe takes inspiration from Japanese influences. Each piece has it’s own unique imperfections and we adore the earthy tones.

@elliottceramics
Elliott Ceramics

Based in South London, Elliott creates elegant and simple design-led pieces. The clean lines and unglazed finishes of some of his ceramic pieces are truly eye-catching.

@lazyglaze
Lazy Glaze

We have stocked some of Harriet Levy-Cooper’s beautiful work; our favourites being the mini parade pots and ring prisms. Her designs are understated, with natural tones and textures.

September 2017