Natasha Dickinson, co-founder of the ethical childrenswear brand, chooses her favourite Instagrammers who support ethical practice.

Care about the world and shopping for the little people in your lives? It can be possible. Bumble & Ava is one such brand that sells charming baby and children clothes and feels passionate about helping others in the process. Their Kenya-based factory is a member of the World Fairtrade Organisation and supports community based projects. The factory they work with has implemented its own self-help group in Kenya and aims to help with children’s education, housing, pensions and financial funds. Employees are paid fair wages and treated with respect. And, did I mention that their bold printed dresses and collared blouses are divine?

Bumble and Ava co-founder, Natasha Dickinson picks five feeds on Instagram also supporting ethical practice.


The Muzungu Sisters’ Instagram is so colourful and vibrant and their ethics are even punchier! Their ethically sourced handmade goods are produced by artisan communities on four continents. Having such strong Kenya connections, we love the Swahili word ‘Muzungu’ which means ‘wanderer’. Check out their great kids collection collaboration with La Coqueta.


The Buffalo & Bear brand has a really clean, cool feel. They are eco conscious and are all about comfort and prints, two things we couldn’t agree more on. Rebecca Cowie, a mother of two ‘wildlings’ created the business. We love supporting other entrepreneurial mothers.


These luxury scarf blankets are so useful! Multi purpose scarf, swaddle, sarongs… but their ethics are single purpose and very important. They support the Lady Garden Campaign and give 100% profits to The Gynaecological Cancer fund until the end of April and 25% thereafter. They are definitely one to support.


This organic, sustainable baby and kids concept store sells everything. Their Instagram feed gives great ideas for gifts and they represent some of our favourite brands including Bebe Organic whose vintage inspired style we love. We think little girls can enjoy ruffles and lace too.


Kenya based knitwear brand SlumLove Sweater Company is close to our hearts. Their ethics are what drives them and they support a non-profit which provides school scholarships to children living in one of the biggest slums in Africa. It is causes like this that put our ‘perfect’ social media lives into perspective.

May 2017