Anthony Rawlence, co-founder of stationer Pemberly Fox, picks his Top Five Instagram feeds for you to follow.

Anthony Rawlence is co-founder of Pemberly Fox, the stationery company renowned for quirky illustrated greetings cards to bespoke wedding stationery and elegant, personalised writing paper. Here Anthony gives us an insight into who he follows on Instagram:

I am ever so slightly obsessed with Instagram. Not only as a fantastic platform for promoting the Pemberly Fox, brand but also on a personal level although I’m more prolific as a voyeur than a poster. It is incredibly difficult to narrow down my selection to just five feeds but, nevertheless, here are my top picks.

Poppy Loves London


Everyone in the office follows Poppy Loves London. As a London-based business, we are forever pacing the streets of London meeting clients, new designers and illustrators for potential collaborations. Poppy Loves London captures the essence of London beautifully. For me, her images stand out from the crowd and epitomise my London. I’d love to be able to take images like hers but I have neither the time nor the talent!

Wellies and Champagne


Sara, of the Wellies and Champagne blog, is actually a favourite of the girls in the team. They absolutely love her style and see her very much as the target Pemberly Fox customer: chic and discerning, stylish yet approachable. So I have started following her too to keep me in touch with my feminine side!

Deliciously Stella


A hilarious parody of the current obsession with healthy eating and wellbeing. I‘m all for eating healthily but somehow I often fall off the wagon. Stella’s posts make me laugh out loud with her attitude towards the whole trend. Food is there to be enjoyed and I enjoy her take on it wholeheartedly.

Sarah Haywood Weddings


Sarah is one of the all time greats in the wedding planning industry. We’ve been fortunate enough to work for Sarah on many occasions. Her posts are both aspirational and inspirational. She shares images of the most glorious weddings where every detail is painstakingly thought out. Exquisite styling and exceptional details ensure that each wedding she works on is an absolute dream.

Lizzie Montgomery Design


Quite simply I love Lizzie’s exuberant design and love of colour. Her feed is filled with opulent images of both her own designs and those of the artists and illustrators she admires. Her beautifully decorated car, Florence, makes a frequent appearance in her feed when she’s out on the town. I would love to work with Lizzie one day on a set of greeting cards or a suite of wedding stationery. Her Instagram feed is good for my soul.

December 2017