What’s in My Beach Bag? We ask sun worshipper Alice Geddes from The Holiday Shop London to share some favourite Instagram feeds.

Jetting off somewhere sunny? We asked Alice Geddes, founder of The Holiday Shop London to scour Instagram looking for beach bag ideas. Whether it's colourful and stylish swimwear, fun t-shirts or good quality UV sun tops for protecting the kids, mouth-watering picnic ideas or beautiful kaftans, the following five reflect the Holiday Shops ethos of 'funshine' ideas that are practical, affordable, colourful and stylish.

As a fun lifestyle essentials company, The Holiday Shop London has launched a new brand identity and website. Taking an emu as its icon, Alice Geddes, founder and Managing Director said; ‘It represents my Australian heritage with our corporate identity reflecting exotic colours experienced whilst travelling.’

The site is focused on the company ethos of making things easier. Practical to use with clear sign posting, it is visually stimulating with bold colours and simple instructions. ‘At a glance, you get a clear insight into how our products are used, by whom and what our best sellers are,’ says Alice. She loves:


I love what they offer; super quality, super flattering and super patterned, bright swimwear. Their feed if full of dreamy products and places allowing you to escape to a different place. It totally fits with our ethos of ‘funshine’ living.


St Berts bursts with fun retro kids gear and quirky images. For me, they offer a definite difference for boy’s clothes to the norm. It's all about sun, sand and colour and it brings a smile to your face no matter what.


Jamie Oliver's instagram tells a story. Providing a feast of images that make you smile, it’s full of the cheeky chap who as a loving family man does inspirational food with loads of colour. Great picnic ideas that are all about ease, I love it.


Sunuva simply allows you to see that UV protective clothing for kids can be cool. You don't have to take their word for it; the pictures say it all.


Fabulously bright, bold and funky, Louisa Hereford’s designs zing off the page with their patterns and colours. They certainly resonate with The Holiday Shop London’s theme of bright, bold and fun.

July 2017