Welcome to the office messaging app that is revolutionising communication in small businesses and teams.

In our fast-paced world, productivity depends on efficient communication in the office. Nothing facilitates this better than Slack, the app that brings all of your team’s communication together, giving everyone a shared workspace where conversations are organised and accessible.

Slack is an acronym of Searchable Log of All Conversation and Knowledge. As its creators say: “At Slack, we’re building the platform that connects teams with the apps, services and resources they need to get work done.

“It is scientifically proven (or at least rumoured) to make your working life simpler, more pleasant and more productive.”

Available on any device, Slack allows you to communicate with your team and organise your conversations by topic; share and edit documents; and integrate into your team’s workflow the tools you already use.

Though Slack’s roots are in a failed video game, the messaging software now has five million users globally. Launched in February 2014, the privately owned company was valued in 2016 at $4 billion.

It is the brainchild of Stewart Butterfield, its founder and CEO, and is an accidental success. In 2011, he rolled out a game that didn’t take off, called Glitch. When Butterfield wrapped Glitch up, a few of its engineers stayed on to broaden the messaging board they’d used to communicate with each other while they’d worked on it. Thus Slack was born.

One of the reasons Slack is so successful is that its creators have concentrated on making a product that people truly love. Customer satisfaction is at the heart of its development. The app has been modelled on consumer messaging apps. As such, enormous care has gone into its design and layout and how those choices affect its users.

In an open letter to Microsoft that ran as an advert in The New York Times in 2016, Slack stated: “Building a product that allows for significant improvements in how people communicate requires a degree of thoughtfulness and craftsmanship that is not common in the development of enterprise software.”

An app with a sensitive side that helps foster transparency, clarity and efficiency in the workplace – what’s not to like?

March 2018