Website of the Year

Jordi Friedman, director of content and marketing, talks about the online poetry database. is a huge collection of poems from both famous and lesser known poets from around the world. The website is running by contributing editors that either add famous poems to our site, or contribute of their own creations. You can navigate through their poetry database by subjects, alphabetically or simply search by keywords. Poems can be rated, listened to using voice pronunciation and even translated to many common and not-so-common languages. enters this year's Website of the Year Awards and here, Jordi Friedman, director of content and marketing, tells us more about the business and inspiration behind it.

What was the inspiration for the site?

Poetry has become very popular in the last few years. Both older and younger generation are finding themselves to be more creative and want to share their work with others. We created this site as a platform to allow people to share their passion freely, and not feel as if they are being judged by anyone. We gave them a place they can let out what's been locked inside.

When did you launch the site?

The website was launched in May 2014.

What are your greatest challenges?

Like with most online initiatives there is a lot of competition over users with the same interests. There are many websites that are either providing information about classic poetry, or focus on amateur submissions. We combine both worlds: we’ve got a huge database of classical creations that comes with detailed poet biographies, along with a comprehensive platform for amateur poets who can share their own stuff and get real feedback.

What's your background?

I actually studied optometry in the University, but after almost 15 years in the field I felt I needed a change. STANDS4 gave me the opportunity to do so, and I am now covering all the company’s editorial and digital marketing activities.

Who do you admire in business?

I admire Gil Shwed. He is an Israeli entrepreneur and inventor who founded CheckPoint – the company that invented the Firewall.

Please recommend a really useful website that helps you run your business

I know it might sound corny but I couldn't live without Google. Google helps me find the right sources to help me verify most of the content that we add to our network of websites.

What is the best piece of business advice you've been given?

Have confidence in yourself and pay extra attention to the details and not only to what stands out!

What is your motto?

Always have a smile on your face - it's free and addictive.

Where do you see the business going from here?

Only up! I think we have a great company with great minds working in the background, and I feel we can only grow and keep on thriving at what we are doing.

Have you entered an award before? If so, which one, why did you enter...

Over the years STANDS4 has achieved many awards including Writer's Digest's Best Website for 2005 and the American Library Association Best Free Reference Websites 2010. Last year, STANDS4 was selected as one of the most promising companies in Europe and received the prestigious Red Herring Top 100 award.

Where did you hear about the GWG Awards?

We’re a long running contenders with EGE and been nominating a couple of our websites in the past – hopefully this year we’ll be winners!

July 2015