Website of the Year

Lyrics

Chief editor, Rinat Ben Efraim talks about the most popular lyrics destination on the web.

Lyrics.net is one of the most popular lyrics destination on the web, providing hundred of thousands of lyrics, along with comprehensive albums and music artists information from all over the world. We catch up with Rinat Ben Efraim, chief editor, to find out more.

What was the inspiration for the site?

The Internet is stuffed with lyrics-related websites that provide poor user experience, incorrect lyrics, loads of advertisements - and most importantly, no licence to use the content. We've decided to disrupt the industry with an online lyrics resource that is both accurate, clean and intuitive to use - and also compensates the respected music artists for their work.

When did you launch the site?

The website was launched in mid 2010.

What are your greatest challenges?

There were two main challenges that we faced before launching the site. The first was how do we get initial traction with all the competition around, and the second was how do we go about legalising the content. The first challenge was addressed by acquiring the premium Lyrics.net domain, which helped us big time with our SEO and branding activities. The second challenge was solved by partnering with LyricFind, the world's leader in legal lyric solutions.

What's your background?

I've been the chief editor for the entire STANDS4 network for more than 13 years now.

Who do you admire in business?

My husband, he managed to build a small Internet empire out of nothing.

Please recommend a website that helps you promote or run your business.

We are fans of SimilarWeb.com for competitive analysis and market trends.

What is the best piece of business advice you've been given?

There will be ups and downs along the way, the trick is to look forward and stay calm.

What is your motto?

'Stay calm' ;-)

Where do you see the business going from here?

Lyrics.net has been growing steadily and now attracts more than a million unique visitors each and every month. We are about to add many more features and plan to double our traffic and audience in the following year.

Have you entered an award before? If so, which one, why did you enter and if you did well, tell us about it.

Over the years, our STANDS4 network of reference websites has received several prestigious awards, including Writer's Digest's Best websites for 2005 and the American Library Association Best Free Reference Websites 2010.

Where did you hear about the GWG Awards?

We've entered the GWG award programme several times before, the competition is hard, but we can't stop trying as we know it's worth it...

3 October 2014