Rachel Verghis, founder of goo.ey, talks about the design-led phone cases that stick to glass and mirrors.

After a career in banking spanning 15 years, CEO Rachel Verghis founded goo.ey, a digital innovation company inspired by art and design that creates hands free phone cases that stick to glass and mirrors. Once goo.ey was well established, Rachel’s focus turned to the case design, she began collaborating with designers and influencers from Henry Holland, Kelly Hoppen and Melissa Odabash to political activist Ai Weiwei and artists Blair Chivers and Suzann Pitt, to create their own collections of cases that double as a canvas for self expression.

I came up with the idea when... I was looking for somewhere to put the iPad out of reach of my son Louis and thought how wonderful if I could stick it on his nursery window. My brother-in-law then showed me a type of material in New York and then after much research on Ali Baba I had a prototype.

The biggest challenge is... getting someone to believe in your idea, go out on a limb and fund you and watch you make every mistake in the book with that funding.

The average day is... spent prospecting and looking at innovative people to collaborate with. The possibilities are endless

The team consists of 15 people... All have very specific roles, technical roles and all are freelancers. I am trying to run a very lean company and spend funding on the highest quality output I can afford. So no office just a kitchen table!

My favourite quote is... something that was sent to me the other day

Unfuckwithable – "When you are truly at peace and in touch with yourself, nothing anyone says or does bothers you, and no negativity can touch you." Ha ha!

I am where I am today because of... I was fed-up of working for someone else. Nothing motivates like daily misery.

The best advice I've been given... Honestly I cannot think of anything that has carried me.

In five years I’d like to be... trying something new.

The thing no one ever tells you about running your own business online is... frankly everything. There is so much to learn, there are no guidelines and you really have to work everything out yourself – via a multitude of bad decisions.

Our biggest mistake and what it taught us... If you have little or no knowledge you will be exploited. Learn your stuff quick!

The most rewarding experience we’ve had to date is ... actually launching goo.ey. Nothing beats that moment when you see your product being used by someone standing next to you on the tube.

May 2016